Category: Apps

Consumers have little interest in mobile wallets, seeing them as relatively useless

In the U.S., consumers are finding the concept of mobile wallets difficult to understand. For several years, people have been using their smartphones and tablets for a variety of activities, including hailing cabs, purchasing products online, and reviewing products and services that they are interested in. For the most part, mobile wallets are never used for such activity, which has left many people wondering why these platforms are being so heavily promoted by companies participating in the mobile commerce space.

Wallets may not offer consumers the services that they are interested in using on a daily basis

Mobile wallets are quite straightforward in their purpose. These platforms are meant to serve as digital counterparts to physical wallets. As such, they store the financial information of their users as well as a wide variety of other digital content. All of this information can be easily accessed by users of mobile devices, but this convenience has done little to wind over the hearts of consumers. Those finding mobile wallets unnecessary are not able to see what these platforms offer than traditional wallets do not.

Falling support for wallet platforms may have a negative impact on mobile commerce

The relative malaise that people seem to have with mobile wallets has had an impact on mobile payments. Many companies specializing in mobile commerce have placed their hopes on mobile wallets. If these platforms are not being used, consumers are not likely to be making mobile payments. There are mobile commerce services that are not associated with wallet platforms, but many of the largest companies working in this sector are pushing for consumers to embrace the concept of mobile wallets.

Merchants are showing relatively low interest in mobile wallet platforms

Consumers are not the only ones that are showing disinterest in mobile wallets, of course. Merchants also have yet to be won over by the capabilities of wallet platforms. Many of these merchants are somewhat interested in mobile payments, but are not willing to support wallet platforms in order to accommodate mobile consumers.

These tech giants are fighting their way for leadership within this very popular and lucrative space.

At a time in which Google appears to be edging its way ahead of the smartphone based commerce environment, there are other areas in which it appears to be lagging behind, but it also looks to be highly determined to keep a top position when it comes to mobile gaming.

When compared to Amazon, Google’s cloud computing and ad revenues are not growing as rapidly.

Some investors are starting to become a little bit nervous that this could be a sign that Google is attempting to grow too quickly and that it is overextending its way into too many ecosystems. That said, if there is one area in which it is placing a massive amount of focus, it can easily be identified as mobile gaming. As that environment continues its evolution, Both Google and Apple have been doing their best to carve out an experience that is the most appealing for developers, marketers, and customers, alike.

iPhone and Android are clearly in a tremendous mobile gaming battle of epic proportions.

The purpose of this all-out war is to be able to claim supremacy in this space that has revenue potential on a series of different levels. They are now working to come up with their own winning strategies to be able to create mobile based game atmosphere that will be as profitable as that within the stationary device ecosystem.

A new move has also been made to help to draw more appeal for mobile gaming product developers, as both Google and Apple have given them a temporary opportunity for exclusive promotion rights. In this, they are hopeful that they will be able to boost the sales of the games themselves on the smartphones that use their operating systems, and that the game offerings will be appealing enough to draw smartphone owners to switch to their platforms.

Google and Apple are hoping that they will be able to offer games that will be available exclusively on their own platforms so that consumers will want those specific mobile gaming opportunities so much that they would change their devices and switch their operating systems in order to be able to play them.