Category: Apps

Starbucks is growing bolder with its mobile initiatives in order to better engage consumers

Starbucks is beginning to more aggressively promote its mobile payments application. The app can already be considered a resounding success for the company, but Starbucks is keen to see its use expand among its customers. The company is beginning to promote the app as the best way to avoid long lines at its local stores, giving customers a way to order and purchase products quickly from their mobile devices while also being rewarded for doing so.

Mobile commerce is quickly winning over consumers

Mobile commerce has won favor with consumers because of its convenient nature, but relatively few people are willing to embrace mobile payments fully. This is due to their security concerns and the fact that most mobile commerce platforms are exactly the same. The majority of mobile commerce applications currently available to consumers only facilitate mobile transactions, offering little else in the way of convenience or rewarding consumer loyalty. Starbucks has managed to find strong success with its app through a focus on consumer loyalty, noting that more than 8 million people are currently registered with My Starbucks Rewards.

Starbucks begins promoting mobile transactions in more of its stores located throughout the US

Approximately 14% of all payments made at Starbucks store now come from the company’s mobile application. Starbucks suggests that its customers are becoming quite interested in mobile payments because of how easy and convenient its mobile application is. The company is beginning to rapidly increase the number of locations that accept mobile transactions in the hopes of further promoting its application as a viable tool for consumers.

Company has big plans for mobile commerce and plans to see success in this highly competitive market

Mobile commerce has become one of Starbucks’ most lucrative business sectors. Rumors suggest that the company was able to generate more than $1 billion in revenue just from mobile payments in 2013. The company is eager to continue capitalizing on the increasing mobility of its customers, offering them services that are designed to be convenient and mobile-centric in nature.

CAMH has developed an app based on a self-monitoring program.

The Centre for Addiction and Mental Health (CAMH), the biggest mental health and addiction teaching hospital in Canada, and one of the top research centers of its kind in the world, has created a new mobile app called “Saying When” that provides assistance to individuals who would like to lower their alcohol intake or quit drinking altogether, by giving them the capability of tracking and managing their alcohol consumption habits.

Saying When is designed for those concerned about their drinking, not those with a serious alcohol use disorder.

The app is the mobile version of a clinical self-monitoring program established by Dr. Martha Sanchez-Craig. The program has successfully managed to help people reduce or quit drinking for more than 25 years.

CAMH’s deputy clinical director, Wayne Skinner, said “We’ve been waiting for the technology to catch up to this program.” He went on to say that “The ability to discreetly track and monitor urges and consumption in real time will help people who are concerned about their drinking be successful with their goal to reduce or abstain.”

According to CAMH’s director, library services & knowledge mobilization, Tim Trip, Saying When is the sole mobile tool that is based on a well-known clinical program that has been specifically designed to aid people in monitoring their alcohol consumption and their efforts to lower consumption or give it up.

After downloading the Saying When app, users are given a tour of its features. This includes an introduction to Canada’s Low Risk Drinking Guidelines, which were created by the National Alcohol Strategy Advisory Committee. Users are then prompted to complete the “Taking Stock” section, which helps them determine their present drinking habits and sets a basic guideline for future success.

The Mobile app makes personal tracking easier and more accurate.

The Saying When app provides users with information using info graphics. When a user enters a drink, it is measured when they fill the interactive glass. From there, the app concludes the number of standard drinks that have been consumed. In addition, as it tracks and the user makes progress, it provides them with suggestions for success. The app also has a coping section that gives users the chance to rank and discover what techniques work best for them personally.

In May 2014, a report was released by the World Health Organization that revealed Canadians consume more alcohol compared to the global average and that 23% of drinkers binge drink. Drinking excessively can lead to more than 200 diseases and injuries and is a massive public health concern. Skinner believes the Saying When mobile app will allow CAMH to reach more people and help them.