Category: Apps

The luxury department store reported considerable sales increases in this year’s second quarter.

Nordstrom mobile commerce gets the credit for powerful online sales growth for the luxury department store. The company has released its 2016 Q2 earnings report. The report showed strong mobile engagement.

This powerful growth over mobile commerce occurred despite an overall decline in total sales in all channels.

Nordstrom mobile commerce is now outpacing shopping over laptop and desktop computers. In fact, the retailer has credited m-commerce for much of its current online successes. Shoppers using smartphones and tablets played an important role in the quarter’s e-commerce results.

This shift toward mobile shopping did not occur by accident. Nordstrom has been making considerable investments into mobile tools. The company wants customers to be engaged over their mobile devices.

Nordstrom mobile commerce was a high priority in Q2 2016 as the company focused heavily on its app.

The Nordstrom report revealed considerable insight into the company’s performance during the second quarter. It also underscored the power of mobile shopping as the company placed a focus on its smartphone app.

Among the insight provided in the report was the following:

• Nordstrom saw a year over year decline in total sales. They reached $3.5 billion, which was a drop of 1.2 percent over the same quarter in 2015.
• Total online sales for the company increased by 9.4 percent, year over year. In the second quarter of this year, they reached $683 million.
• Total off-price retail site sales and flash-sale site (HauteLook) sales exploded by almost 35 percent. This was a massive growth over the same quarter in 2015 as it reached $157 million.

The added investment into the Nordstrom mobile commerce app drove performance significantly. The company worked hard to ensure the mobile app would be highly engaging. Among the top features was one that allowed customers shop from specific store locations as well as a visual search function. Co-president and director of the company, Erik B. Nordstrom, explained that this effort was precisely what propelled m-commerce forward and beyond desktop during that quarter. It also explains why the retailer will continue to move in that direction.

Some botters and spoofers may have been getting away with it until now, but Niantic is cracking down.

It can be tempting to use Pokémon Go cheats to get ahead in the game. However, cheating comes with a high risk. The developer behind the augmented reality game – Niantic – issued a warning to cheaters.

Cheating while playing Pokémon Go could cause a player to be banned from the game for life.

Pokémon Go cheats have become increasingly commonplace. Honest players are meant to walk around to catch Pokémon. They can also fight their monsters against those of other players at Gyms. However, some players have been finding ways to avoid all the walking to catch more Pokémon. Many have been successful in cheating. That said, Niantic is aiming to bring that to an end. It is not trying to gradually phase out the cheating. It is trying to slam the door on it.

Players around the globe have been using Pokémon Go cheats in the form of GPS hacks and bots.

This way, they have been able to move ahead in the game. The cheats trick the mobile devices into thinking they are in a different place. Players can remain in their homes while tricking the mobile game app into thinking they are walking around. This allows those cheating players to increase their levels far beyond players who are required to run around their cities to find and catch more Pokémon.

The rash of cheating has caused a considerable uproar among players. Those who have been playing honestly simply can’t compete against those armed with hacks, spoofs and bots. Niantic’s official website now states that violators of the Terms and Services will be penalized. Among the penalties is a permanent ban from the game.

Therefore, if anyone is caught using a location falsifier of any kind, a bot, or even a third-party mobile app that tracks down Pokémon, the result could be a life-long ban from the game.

The developers at Niantic have also reached out to the player community. They have asked for assistance in putting Pokémon Go cheats to an end. The goal is to have players assist in tracking down cheaters around the world. A form is available to anyone who wants to report someone they believe is cheating in order to move ahead in the game.