Category: Apps

Arkadi Kuhlmann is starting a new smartphone based service that is being called ZenBanx.

The founder of ING Dierct, Arkadi Kuhlmann, had been out of the public eye for quite some time, but has recently entered into a mobile banking venture with a new partner, Duca Financial Services Credit Union.

As was the case in his last financial services venture, Kuhlmann is seeking to offer an alternative to the standard.

ZenBanx is designed to provide a cheaper and easier form of mobile banking that will allow for foreign currency exchanges, transfers, and other types of transaction. According to Mr. Kuhlmann explained that the pitch is a smartphone based “regulated bank account with a multi-currency capability” that is “designed to let money travel as freely as humans.” ING Direct Canada was a company that was launched in 1997 and that expanded successfully a few years afterward into the U.S.

ZenBanx is a mobile banking venture in which Kuhlmann has been participating since 2012.

ING Groep NV sold ING Direct Canada to the Bank of Nova Scotia in 2012 for $3.1 billion. Kuhlmann stated that using this service would give customers the ability to save in as many as 5 different currency positions, as well as the ability to exchange among them. He also said that customers would be able to send money internationally in a way that is far less expensive and less difficult than the current options that are available to consumers.

At the opening of this mobile payments service, the currencies that will be available for exchange and transfer will be the U.S., Canadian, Singapore, and Honk Kong dollar, the British pound, the Euro, the Japanese Yen, and the Indian Rupee.

Kuhlmann spoke of this mobile banking service and his interpretation of ZenBanx by saying that “I think banking and money hasn’t really been able to keep up with a lot of the needs now,” adding that “You and I can move freely around the world, but moving money has become costly and tedious.” Through his past in the financial sector, he has considerable experience in building and working with a less expensive model of banking.

Google could be looking for a way to be more competitive in the mobile field

Google may be looking for ways to better compete with Apple in the mobile payments field. The company made its first significant entry into the mobile payments field with the launch of Google Wallet in 2011. The Wallet was troubled by security issues in its early days, but went on to find modest success among consumers and businesses. With the launch of other payment services, such as Apple Pay, Google has begun to worry about its ability to compete.

Company may unveil changes to its payment service in the coming months

The mobile payments space is fiercely competitive, largely due to the huge companies that are investing heavily in their own dominance of the sector. Finding ways to compete in this sector is not easy, as most mobile payment platforms tend to offer the same features as one another. Google may choose to showcase its plans for the future of mobile payments at its upcoming Google I/O conference, which will be held in June of this year. If the company introduces any major changes to the Wallet platform, the event will be the most likely place to do so.

Analysts predict that Google will become bolder in the mobile payments sector

Analysts from Piper Jaffray are predicting that Google will take bold moves in the mobile commerce space. The company has not made reference to such moves yet, but Google has long held an interest in mobile transactions and engaging mobile consumers. With Apple Pay being a direct competitor to Google Wallet, the company may take steps to ensure that it can capture the support of consumers and businesses and make its own payment platform more attractive than those being offered by other companies.

No single mobile commerce service has yet become a mainstream success

Apple Pay has helped propel mobile payments into the mainstream, but the payment platform itself has not yet become a widespread success. Very few payment services have managed to find reliable support among consumers and businesses. Part of this is due to the fact that consumers can move from one payment service to the next, depending on what features they want to use at any given time.