Category: Apps

Konami believes that mobile games are the future

| May 19, 2015

Prominent game developer sees the future of gaming migrating toward the mobile space

Japanese game developer Konami believes that mobile gaming is the future. Mobile gaming has become a very powerful force in the game industry. According to a report from games marketing platform AppLift, the mobile gaming market is expected to reach $23.9 billion in 2016, growing exponentially in the years thereafter. Several large developers are beginning to take more interest in the mobile space because of the promise that the market shows.

Konami to pursue mobile gaming aggressively

Konami CEO Hideki Hayakawa has announced a new direction for the company, noting that Konami will aggressively pursue the development of mobile games. Hayakawa claims that mobile will become the developer’s main platform, adopting a “pay-as-you-play” model that has become common in this sector. Konami has seen that even people that purchase physical copies of games are inclined to purchase additional content, usually through in-game transactions.

In-game transactions make mobile games an attractive platform for developers

Mobile Games - KonamiThe developer is citing the popularity of games such as Power pro and Winning Eleven as the examples of the promise of mobile gaming. These games have in-game transactions that provide players with additional content that make them more attractive to players. Purchasing additional content through in-game transactions, often referred to as “microtransactions,” is not a popular business practice among gamers, though many people purchase additional content willingly. Some suggest that such models are simply opportunistic ways for developers to generate more revenue.

Mobile gaming may be the way to get more people involved in games

Konami believes that there is no longer a reason to divide the gaming market into several categories. For many years, the market has been separated by categories, such as console, PC, and mobile gaming. Konami has no intention of perpetuating this division, however, believing that mobile games are the way to get more people involved in gaming as a whole. As such, Konami will be committing more focus to the development of mobile games in the future.

Tango receives new mobile commerce feature

| May 18, 2015

Tango Shop launches, allowing users to shop for products from Walmart and AliExpress

Popular mobile messaging application Tango, which is backed by Alibaba, is receiving the ability to participate in e-commerce. The app has become a resounding success among consumers, giving them a convenient way to communicate with one another. A new service called Tango Shop has been launched that will allow app users to browse for products and make purchases. The products available through Tango Shop come from Walmart and Alibaba’s international shopping branch, called AliExpress.

Mobile messaging app now has the ability to participate in mobile commerce

Tango now has mobile commerce capabilities. This may make the application significantly more popular than it already is. Adding a mobile shopping service to the app is likely to increase its value when compared to other messaging apps. This will allow Tango to compete for consumer affection more effectively, which may make it difficult for other messaging applications to tap into a growing consumer base of people that want more value from their apps.

Tango may find significant success in the Middle East and the United States

Since 2009, Tango has found a great deal of success in the United States and the Middle East, as well as Asia. Asian consumers may be more likely to use the mobile commerce service introduced to the app, largely due to the fact that they are quite interested in mobile shopping. Those in the Middle East may play a major role in the growth of the new Tango Shop. The Middle East region has become a thriving mobile commerce market, where many consumers have become comfortable with the concept of mobile shopping.

Tango must compete with other applications that are also becoming mobile commerce platforms

Tango will have to compete with other applications that are also beginning to grow into mobile commerce platforms. Competition in the mobile shopping field has grown to be quite intense, but Tango may have the features needed to attract consumers and become a prominent mobile shopping platform that people enjoy.