Category: Apps

The new application also offers a range of different features such as mini-games, news feeds, and selfie tools.

The Walt Disney Company has now released a new mobile game app with a Star Wars theme that is designed to give users the complete experience, from selfie tools to mini-games, and from news feeds to a number of augmented reality components, among other things.

This free mobile app was released last week and is meant to be the official connection to the brand.

In fact, when Disney released it, they called it “your official mobile connection to a galaxy far, far away.” The mobile game app is free to download and is available for both iOS and Android users. While mobile apps that are tied to movies have a tradition of being so-so, at best, this one at least provides users with a large number of different types of experience and it has been created to keep fans up to date with the very latest at the same time.

The Star Wars mobile game app is meant to keep fans entertained and informed as the new movie release approaches.

Once this mobile app has been downloaded, the user is able to choose from among three different possible themes: Droid, Light Side, and Dark Side. The app runs a countdown to the release of the next Star Wars movie, and has a feed of news relating to the film and the franchise. It also provides users with a library of official videos, sound bites, and images from the animated series and films. The images are apparently of rather poor quality, but users appear to be enjoying the sound board feature.

It is, however, the augmented reality element that is standing out the most in this mobile game app. This is because it allows smartphone and tablet users to project images of characters from the upcoming “Star Wars: The Force Awakens” movie onto the real world around them, when viewed through the device screen. Among the characters that are available include the new BB-8 droid and a stormtrooper. Disney has pointed out that “This app will continue to grow, evolve, and become more powerful than you can possibly imagine.”

Millenials show significant interest in mobile commerce and shopping online

As mobile commerce continues to grow, more Millenials are beginning to use their smartphones and tablets to purchase products online. Millenials represent a demographic that has been born around the year 2000, and these consumers tend to be tech savvy and very comfortable with mobile devices. Shopping applications are becoming one of the most favored way for these consumers to shop for and purchase products. A recent survey from Forbes suggests that mobile shopping apps are becoming the most popular category of applications in the mobile space.

Survey shows that many consumers opt to download mobile shopping applications

The survey from Forbes shows that 47% of consumers have downloaded a mobile shopping application. Women are more likely to download these applications than their male counterparts, and the iOS platform was most popular among male shoppers. Notably, retailers are  the most aggressive demographic in the app space, as merchants are working aggressively to find ways to effectively engage mobile consumers.

E-commerce proves to be very popular among young consumers

Among young consumers, mobile apps represent a convenient way to purchase products online. E-commerce has long been a sector that Millenials have been comfortable with, but the advent of mobile commerce is beginning to change the behavior of consumers. As more people begin to use apps to shop online, retailers are working to find ways to provide consumers with enjoyable shopping experiences that will ensure the loyalty of consumers.

Retailers are finding effective ways to engage mobile consumers

Retailers will have to find new ways to participate in the mobile commerce space, as many consumers have shown that they quite fickle when it comes to the kind of applications they use to shop online. Notably, companies like Amazon, Etsy, and Forever21 have managed to capture the attention of the mobile audience. These retailers have shown that they have the ability to compete in the increasingly aggressive mobile commerce market. Apps are likely to continue playing a major role in the mobile space for years to come.