Tag: zebra technologies

Location based technology is acceptable to most shoppers

Consumers are open to accepting geolocation tech in order to access in-store services.

According to the newly released results of a study conducted by Zebra Technologies in its Corporation Global Shopper Study, shoppers are open to using location based technologies while in store in order to be able to gain access to services and offers that will enhance their experiences.

The study results offer insight into a range of different consumer interests in terms of mobile tech use.

Among the participants in the survey, the majority expressed an interest in using relevant location based technology over a store’s WiFi in order to enhance their shopping experience. Among the types of services in which they expressed interest were mobile coupons (said 51 percent), in-store shopping maps (45 percent), and help from associates (41 percent). This was the eighth annual edition of this study by Zebra Technologies.

The study also showed that location based technology could offer real-time info that shoppers want.

Location based technology - ShoppingAmong the respondents to this survey, 34 percent said that they felt that they had a better connection with a store through real-time information that they received through mobile devices than they did through the assistance of human associates working in the stores. At the same time, 64 percent of shoppers expressed that there was a greater likelihood that they would buy something if they felt that they were getting better customer services. Moreover, 52 percent of the participants in the research said that they valued retailers that improved the efficiency of the shopping experience through the use of technology.

Over three out of every four shoppers (76 percent) stated that they had a positive feeling about the experience of shopping in brick and mortar stores, and almost half of all consumers believe that technology solutions are assisting retailers in being able to better their shopping experience.

More insight was provided about the potential value of location based technology when it was revealed that 53 percent of consumers said that they “showroomed”, that is, they went to a store in order to have a look at a product, in person, but then bought that same item online. Equally, about a third of shoppers preferred to buy a product online and then pick it up at their nearest retail location, instead of having it shipped.

Wearable technology is hot in pro sports

These mobile devices are taking off among all of the major sports leagues.

One of the hottest topics at the MIT Sloan Sports Analytics Conference that included the attendance of the MLB, the NHL, the NBA, the NFL, and soccer, was wearable technology wand the way that this data will be able to be sued in each respective sport in order to build the capability for understanding the peak performance of athletes while tracking both their health and their safety.

If these fitness tracker devices weren’t considered a major industry before, they certainly are now!

A number of different types of wearable technology devices and uses were discussed when it came to using tech on the actual uniforms of the players. For instance, it is now possible to wear a tiny device of some form in or on a player’s uniform in order to be able to measure and track that athlete’s movement, heart rate, and overall explosiveness. Among the devices gaining a considerable amount of attention are those from Zebra Technologies International.

Fitness tracking wearable technology worked hard to gain notice from the teams and leagues at the conference.

In the case of Zebra Technologies, it had its own conference display to help it to be able to promote the services that it is able to provide to the various types of teams. That company is based in Illinois and took its first steps into the business of sports tech in late 2011. Even before the conference, it had already signed on two NFL clients and a number of teams from college football.Wearable Technology - American Football

Their wearable fitness tech comes in the form of a simple sticker that adheres to the players themselves and that will measure the force that is put into each of that athlete’s activities. This helps to be able to create a better definition of the movements of the player, as well as of the strength of the hits that are taken. In essence, it is helpful in tracking the trauma that he or she may experience.

According to the vice president and general manager for location solutions at Zebra, Jill Stelfox, “In college, what’s really fascinating about using wearable technologies on players is there is a lot of emphasis on health and safety.” The wearable technology from the company helps to better understand the force that is experienced by any specific player.