Tag: kindle

Amazon Japan Kindle made with manga book storage in mind

The new version of the Paperwhite device has huge available storage for the graphic novels.

The new Amazon Japan Kindle Paperwhite has been unveiled and this device has a massive amount of storage. It was created this way to help readers to be able to store books with much heavier file sizes. The reason is that manga books are immensely popular there and the graphics need far more room.

The Kindle Paperwhite manga version provides users with 32 GB of storage.

This is about eight times larger than the traditional model of the Amazon Japan Kindle – and those from around the globe for that matter – which is only 4 GB. This makes it possible for readers to store several whole series of manga comics on their ereaders, said an Amazon statement. Moreover, slow page-turning rates won’t get in the way of users of this new model. That function has been sped up by 33 percent to ensure that readers stay lost in the manga world.

Amazon Japan Kindle - Image of Kindle e-ReaderUntil now, the new manga Kindle had yet to be released. That said, Japanese consumers could pre-order it for only slightly more than the cost of the standard device. The pre-order price was about $157 (¥16,280). Amazon Prime subscribers can enjoy a hefty discount at about $118 (¥12,280).

The Amazon Japan Kindle manga version will start shipping today, with preorders heading out first.

This version of the Kindle e-reader will be the first one with the accelerated page turning rate. That said, the faster page turning performance will also be updated into other Kindles. Amazon expects that those improved features will become available to ereaders other than the manga-focused device by the end of October.

It is likely that the Kindle Paperwhite version for manga will remain a product exclusive to the Japanese market. The reason is that while manga does have a notable following around the globe, it doesn’t even approach the level of popularity in Japan. Moreover, the standard 4 GB devices are not small when it comes to standard books.

One ereader with 4GB can easily hold a library of up to thousands of standard books. As a result markets outside the Amazon Japan Kindle don’t have much reason to try to expand their capacity.

Projections on the Commercial Performance of the iPad Air

Apple released its newest tablet version, the iPad Air, on November 1, 2013. Based on the success of Apple’s iPad 4, iPad mini, and earlier tablets, the company has high hopes for the success of the iPad Air model. The tablet is based on the company’s MacBook Air, a lighter, more portable version of the MacBook laptop computers.

With the subsequent release of the iPad mini with Retina display (iPad mini 2) tablet, the company has a complete offering of tablet models for the consumer to choose from. More aggressive competition from makers like Samsung (with the Galaxy), Amazon (with the Kindle), and smaller makers of low-cost devices in the $40 to $100 range will put pressure on the iPad Air to meet and exceed its sales expectations going into 2014.

iPad Air Impact on Sales

Apple’s release of the iPad Air and iPad mini 2 were part of a strategy to boost lagging overall tablet sales. Through the first three quarters of 2013 (prior to the November release of the iPad Air), sales of all iPad models were at 57 million, up 32 percent from the same year-to-year sales in 2012. Sales for the fourth quarter of 2013 are not expected to grow at all, based on analyst’s estimates, coming in at an aggregate of 13 to 14.53 million units sold. One analyst, Chuck Jones of Forbes Magazine, is holding out that the release of the iPad Air and iPad mini 2 will boost fourth-quarter 2013 sales to around 27.5 million iPad units, representing an increase of 96 percent over fourth-quarter 2012 totals.

Comparative Sales Data for Apple Tablet Computersipad Air ipad mini

The success of the iPad Air is already being challenged by Amazon’s Kindle Fire HDX 8.9. In a recent series of television ads, Amazon takes dead aim at Apple, comparing the two products side by side. A look at the models signals some concerns for the iPad Air against claims about its resolution (267 pixels per inch) and weight (469 grams for the gray model and 478 grams for iPad Air’s silver model). The newer version Kindle has a resolution of 339 ppi and a weight of 386 grams, which is 18 percent lighter than the lightest Air model. Although the Kindle retails for less than the Air ($229 versus $499), performance comparisons suggest that the Air may be a better machine for power users, while those with more casual needs may prefer the less expensive Kindle.

Projected Growth for the iPad Air

The tablet market has been dominated by Apple for years, ever since the inception of the first iPad model. This dominance has been taken away by the emergence of the Samsung Galaxy Tab and Galaxy 3 tablets. What will depress future sales of the iPad tablet overall and models like the iPad Air specifically will be its pricing strategy relative to its competitors. As competitor devices are made for less and sold on slimmer profit margins than Apple’s iPads, the debate comes down to comparative quality and price. If players like Amazon and Samsung can continue to match Apple’s innovations with less expensive, more lightweight, and fully functional devices, Apple’s current market share of 29.6 percent (down from 40 percent a year ago) will continue to fall, going to its rivals like Samsung, which has a current market share of 20 percent (up from 12 percent).


Christoph Mortensen is a freelance tech writer based in Tulsa, Oklahoma. Aside from the iPad Air, Christoph writes on the iPhone 5, accessories such as the kensington ipad keyboard case, popular Bluetooth keyboards, the Xbox One and other tech subjects as well.