Tag: augmented reality headset

Augmented reality headset not unlike Google Glass to be designed by Snapchat

The popular mobile app is reportedly working on its first ever hardware product which will provide AR.

Snapchat is reportedly in the midst of developing its first hardware offering in the form of an augmented reality headset. Reports have stated that it will arrive in the form of AR glasses that will be comparable to the HoloLens from Microsoft or even Google Glass.

As of yet, Snapchat has yet to officially confirm that it is indeed pursuing this type of device.

At the same time, more fuel was added to the fire behind the claim that Snapchat was coming up with an augmented reality headset following a recent move. The disappearing photo app joined the Bluetooth Special Interest Group. That is a wireless technology industry body. It suggests that, at the very least, Snapchat is working on a device of some kind.

Augmented Reality headset - Snapchat Logo with GlassesMoreover, this would not be Snapchat’s first foray into the world of augmented reality technology. It has already added a spectrum of new filters – called Lenses – within its mobile app.

The augmented reality headset would take the experience beyond accessorizing selfies.

While the Lenses make it possible to add drawings, masks and other kinds of alterations and accessories to photos, the device would take digital enhancements beyond pictures. The company would be able to take a similar concept to Lenses and apply it to wearable technology. It would be possible without needing to look at a smartphone screen.

The company has also reportedly been hiring from augmented reality departments of large tech firms. These include Google, Logitech and even Nokia. While there has been some interest in AR expressed by Apple, Google, Facebook and Microsoft, none of these giants have yet to launch a successful product based on that tech.

Google had a limited launch of its Google Glass wearable technology, having unveiled it in 2012. However, it halted its sales only three years later in part because of the criticism it drew regarding its hefty price and certain usage habits. For instance, drivers were being pulled over for being behind the wheel while wearing it. People were being questioned by police when wearing them into movie theatres. Moreover, the general public disliked the fact that they could be filmed by a wearer without knowing it.

In 2014, Snapchat acquired an augmented reality headset product making company called Vergence Labs. Ahead of the acquisition, the company launched a fashionable glasses range called Epiphany Eyewear which can record up to 32GB of footage and store it.

Developer version of HoloLens will start shipping this month

The virtual reality headset from Microsoft will be $3,000 and is being made available for pre-order.

Microsoft has now announced that the developer version of its HoloLens virtual reality headset is going to start to ship on March 30, and that it will be sold at a launch price of $3,000.

This will be occurring at a very similar time to the launch of the Oculus VR device from Facebook.

The major difference is that it will be the consumer version of the Oculus that will be released, whereas the HoloLens will be exclusively for developers. The Oculus Rift virtual reality headset will be shipping for $600. That said, while they are both meant to provide users with a VR experience, these two headsets are designed to be quite different. For example, the HoloLens is meant to allow for a more augmented reality experience, where the user will continue to see the real world surrounding him or her and will see three dimensional digital objects overtop of what is already there.

The Oculus Rift is meant to provide a more virtual reality experience compared to the HoloLens augmented reality.

Augmented Reality Technology - Microsoft HoloLensThe Oculus Rift has been designed to block out the view of the surrounding environment so that an entirely digital, 360 degree three dimensional universe can replace it. The Rift, however, must be tethered to a separate computer, whereas the HoloLens operates on its own, based on Windows 10.

Microsoft’s version runs with a custom-built chip that was created for use on an Intel platform. It will also provide users with the ability to record HD video that will not only include the image of the real world, but that will also allow for a digital overlay of holographs. In this way, the user’s view can be shared with other people who don’t actually have the device.

These two major players will clearly become fast rivals in the augmented and virtual reality markets, which remains in its infancy. It will be interesting to watch the progress they make as consumers first get their hands on one device and as developers start to tinker with the other.