Tourists head to the ivy league university every day and now they are seeing it in a whole new way.
Harvard has now launched a new official university tour app that uses augmented reality technology and other features to provide visitors with an enhanced version of the more traditional form of audio tour that is often seen in museums.
The new mobile app is called the Harvard Official Mobile Tour and is currently available to tourists.
This application represents the first project that was taken on by PIVOTtheWorld, which is a startup operating out of the Innovation Lab at the university. Visitors to the campus simply need to download the mobile app, install it and launch it. Then, when they point their device at any of the 23 different applicable “pivot points,” that is, landmarks throughout the Harvard grounds that have been selected to be a part of the tour, they can learn about those spots through augmented reality features.
The augmented reality app lets a visitor see what the pivot point looked like, back in time, when it was new.
The pivot points are typically buildings or statues, some of which date back by centuries. Some of the old images are photographs, while others are paintings, as many of the pivot points are much older than photography. The idea is to be able to use the AR technology to be able to look at the way that specific place has changed over the years, while the visitor is able to learn more about what they are seeing.
PIVOTtheWorld is a company that was first founded by husband-and-wife team Asma Jaber and Sami Jitan, following the death of Asma Jaber’s father. Her father, originally a Palestinian, moved to the U.S. in the late 1960s. Jaber was raised to hear the stories of the world he had first called home. When he died, she had only recently graduated from the John F. Kennedy School of Government at Harvard. Despite the fact that she had lived her life in rural South Carolina and then went to university at Harvard, she said she “grew up with a vivid image of Palestine.”
Her husband, Jitan, is an anthropologist. Also a descendent of a Palestinian family, he shared in her passion for cultural history. It was that common enthusiasm for the subject that led to the formation of PIVOTtheWorld and the development of augmented reality experiences that would allow people to see more than what is in front of their eyes when they visit a place of historical significance.
About Julie Campbell: With a solid background in writing and translation Julie has built her career on digging up fascinating and hard-hitting news stories. For over a decade, she has focused on the impact of technology on the world of commerce and has taken a specific interest in emerging mobile channels.
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