Smart Bra wearable technology launched under OMbra label
A connected apparel maker has now announced its latest form of clothing based wearables.
OMsignal, the wearable technology apparel company, has now announced the launch of two new offerings, one of which is a sports bra that comes with some traditional features as well as sensors that provide feedback on mobile devices.
The OMbra is made out of antimicrobial meshing as well as stretchable fabric into which there are biometric sensors.
These biometric sensors have been worked into the clothing in order to allow it to be used as wearable technology. When worn, the sensors can track various functions such as running economy, heart rate, cadence, and fatigue levels among others. This sports bra works along with the other major offering from OMsignal, which is a running platform called OMrun. It is through that platform that all the various metrics can be observed and tracked.
The OMrun is designed to translate the wearable technology’s feedback inot useful information for the wearer.
The OMrun platform also offers the user of the wearables with a “Biometric Coach”. This feature helps to make it possible for a user to see how her latest biometric results compare to some of her previous results as well as with a goal that she has set prior to the run.
While these wearables are clearly designed for a female market, the first launch from the company, back in late 2014, had been meant for male athletes. That was designed in the form of a men’s shirt that has been on the market since that time.
While the products created by OMsignal are quite unique, they are being added to a marketplace that is increasing rapidly in size. Moreover, it is expected to be a category that will see a considerable amount of rapid growth over the next few years, as well. The wearables sector, as a whole, is working hard to reach mainstream status with tech embedded clothing forming a rising part of it.
This suggests that OMsignal is going to be facing an increasing amount of competition over the next few years as more rivals start to make their own product launches.