Tag: smart bra

Smart Bra wearable technology launched under OMbra label

| January 7, 2016

A connected apparel maker has now announced its latest form of clothing based wearables.

OMsignal, the wearable technology apparel company, has now announced the launch of two new offerings, one of which is a sports bra that comes with some traditional features as well as sensors that provide feedback on mobile devices.

The OMbra is made out of antimicrobial meshing as well as stretchable fabric into which there are biometric sensors.

These biometric sensors have been worked into the clothing in order to allow it to be used as wearable technology. When worn, the sensors can track various functions such as running economy, heart rate, cadence, and fatigue levels among others. This sports bra works along with the other major offering from OMsignal, which is a running platform called OMrun. It is through that platform that all the various metrics can be observed and tracked.

The OMrun is designed to translate the wearable technology’s feedback inot useful information for the wearer.

Wearable Technology - Image of BraThe OMrun platform also offers the user of the wearables with a “Biometric Coach”. This feature helps to make it possible for a user to see how her latest biometric results compare to some of her previous results as well as with a goal that she has set prior to the run.

While these wearables are clearly designed for a female market, the first launch from the company, back in late 2014, had been meant for male athletes. That was designed in the form of a men’s shirt that has been on the market since that time.

While the products created by OMsignal are quite unique, they are being added to a marketplace that is increasing rapidly in size. Moreover, it is expected to be a category that will see a considerable amount of rapid growth over the next few years, as well. The wearables sector, as a whole, is working hard to reach mainstream status with tech embedded clothing forming a rising part of it.

This suggests that OMsignal is going to be facing an increasing amount of competition over the next few years as more rivals start to make their own product launches.

Wearable technology bra becomes the latest in the smart clothing sector

| July 23, 2014

A startup from Italy called the Sensoria has now managed to raise $5 million to give its tech a lift – so to speak.

While bras have gone through a number of revolutions over the decades, and many materials and designs have already involved the use of considerable tech developments, the latest in wearable technology is about to make this undergarment a great deal “smarter”.

A wearable garments company has now announced that it has raised $5 million to enhance its product.

Davide Vigano, the co-founder of Sensoria Inc. is now saying that smart clothing – particularly from his own high tech garment company – that includes everything from bras to socks, will be the way in which wearable technology will be preferred in the future. The new round of funding that brought in $5 million is geared toward ensuring that the products will be designed in a way that people will actually want to wear them. This means that the garments will need to be as impressive as the tech, itself.

This is a bold statement for the wearable technology category, which is seeing new additions with each passing week.

Wearable Technology - Smart BraVigano explained that “Sensoria is becoming the ‘Internet of Everyone’ wearable platform provider,” and added that “Thanks to our technology, comprised of textile and traditional sensors, electronics, cloud and mobile software, each garment becomes a biometric data-gathering device.”

Aside from co-founding Sensoria, Vigano is also the CEO of the company, working from its Remond, Washington location. He had previously worked at Microsoft as a marketing executive, making him highly familiar with the technology industry and what it takes to make certain that a given product will actually appeal to consumers.

Vigano explained that this round of Series A funding came from Reply SpA investors in Italy, who now have a 20 percent stake in the company. The funds will be used for the acceleration of the rate of growth in both the marketing department and engineering department of the business.

Sensoria Inc. is the new name of this wearable technology company, which had previously been known as Heapsylon. Sensoria is the name of the company’s most successful product line, which encouraged the business to make the brand name change.