The company has already achieved successes with customers over smartphones, and now it is moving into glasses.
After having successfully accumulated a massive audience of smartphone users to use augmented reality apps in order to engage with products in the real world, Blippar has now released a platform designed for Google Glass.
The Blippar platform for Google Glass was created with developers in mind in mobile game creation.
This platform is meant to provide developers with a new way to create their own augmented reality mobile games. Blippar’s chief executive, Ambarisha Mitra, first revealed the Games for Glass platform at an AR trade show in Santa Clara, California, called the Augmented World Expo. The games would activate when looking at something in the real world while using Glass to be able to interact with it. The example that was given was in the form of a can of Pepsi.
The platform allows an ad on a real world product to provide an augmented reality game experience.
When the Glass was aimed at the soda can with a soccer ad that was Blippar enabled, an app activated and then the wearer could use his or her eyes to aim the soccer ball at the goal and then kick it. The idea is to use an ad created in the physical world to provide the device user with an interactive digital AR experience.
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Blippar intends to release its Games for Glass software development kit (SDK) in just under a month and a half. Then, developers will be able to use it to create a larger number of games that will take advantage of the Google Glass experience and its unique ability to use virtual image overlays on the view of the real world.
For example, it could allow someone to add virtual paint to a real world object. Then, when another Glass wearer who uses the Blippar augmented reality app happens to see that object, they would also be able to spot the new color or design that was added by the original person. Mitra explained that through this technology “we can become the bridge from physical to digital.”