Category: Technology News

Google Alphabet formed as umbrella company

The new name and organization structure has been formed for all of the businesses it owns.

The new Google Alphabet is now being created in order to form an operating structure that will function as a kind of umbrella company that will keep together all the businesses that it owns.

Alphabet Inc. will be run under the leadership of the current CEO and co-founder, Larry Page.

The other co-founder of the company, Sergey Brin, will serve as the president of the new Google Alphabet company. Google, itself, will become one operating unit and will receive a brand new CEO in the change. The chief exec will be Sundar Pichai, who had previously been at the head of Chrome and Android.

The change to Google Alphabet isn’t just a mere change in the name of the company, but is much greater.

Google AlphabetAlphabet isn’t just a new name for the massive tech giant. Instead, it is a reorganization of the entire business. Page made the announcement in a recent blog post, in which he said that the company had been aiming for a version of Google that was “slimmed down”, whereas many of the other companies that it owns, such as Calico biotech and Life Sciences units, would be able to continue their operations as their own companies. The announcement from Page went on to say that every one of those units will be receiving its own CEO.

Page was also aligning his efforts to be able to progress forward in the strategy that has long been the primary goal of innovation at Google. He explained that he and Brin “did a lot of things that seemed crazy at the time,” and that “Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven’t stopped there. We are still trying to do things other people think are crazy but we are super excited about.”

Equally, this change will place Google in a position that is far more toward the traditional side of tech than the disruptive side. In essence, Google Alphabet will be a massive conglomerate that is a model that is far from rare as it is often beneficial with key execs are responsible for each unit’s companies, while the higher management keeps its focus on the operations of the whole.

Smartphone Audio Codecs Market 2015 research report by Market Research Store

Global Smartphone Audio Codecs Market 2014-2018

About Audio Codecs

An audio codec converts analog audio signals into digital signals for transmission or storage. These devices give smartphone designers improved options for all audio-related tasks, reducing the burden of the system’s applications processor, lowering power consumption and subsequently improving battery life.

A smartphone audio codec contains microphone and line inputs, signal routing and mixing channels, amplifier blocks, and multiple analog-to-digital converter (ADC) and digital-to-analog converter (DAC) channels. It also consists of a variety of output drivers, including line outputs, and headphone and loudspeaker drivers as well as a small digital processing block consisting of decimating/interpolating filters and a standard integrated interchip sound (I2S) digital audio interface.

Global Smartphone Audio Codecs market to grow at a CAGR of 40.40 percent over the period 2013-2018.

About the ReportSmartphone Audio Codecs Market 2015 research

The report highlights various features of this product like low cost and power consumption, which are expected to boost market growth during the forecast period. In addition, increased audio functions in smartphones and audio interfaces in codecs are expected to bring a positive change in the market.

“Previously, audio functions were limited to voice calls only, but nowadays these functions have been enhanced significantly. Stereo music, online videos, movies, and voice chat are some of the new abilities included in smartphones. As there is an increase in audio functions, there is also a shift in the structure and functionality of the audio codec and the other components supporting it,”

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Smartphone Audio Codecs market for the period 2014-2018. To calculate the market size, the report considers the shipment of audio codecs for cellphones and rationalize the data on the basis of smartphone share.

Global Smartphone Audio Codecs Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Smartphone Audio Codecs market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Read Full Market Researech Report with Table Of Content @ http://www.marketresearchstore.com/report/global-smartphone-audio-codecs-market-2014-2018-18022

Key Regions

Americas
APAC
EMEA

Key Vendors

Cirrus Logic
STMicroelectronics
Texas Instruments
Wolfson Micro

Other Prominent Vendors

Analog Devices
AMS
Broadcom
CML Microcircuits
Conexant
Exstreamer
Integrated Device Technology
Maxim Integrated