Tag: wearable technology

A startup from Italy called the Sensoria has now managed to raise $5 million to give its tech a lift – so to speak.

While bras have gone through a number of revolutions over the decades, and many materials and designs have already involved the use of considerable tech developments, the latest in wearable technology is about to make this undergarment a great deal “smarter”.

A wearable garments company has now announced that it has raised $5 million to enhance its product.

Davide Vigano, the co-founder of Sensoria Inc. is now saying that smart clothing – particularly from his own high tech garment company – that includes everything from bras to socks, will be the way in which wearable technology will be preferred in the future. The new round of funding that brought in $5 million is geared toward ensuring that the products will be designed in a way that people will actually want to wear them. This means that the garments will need to be as impressive as the tech, itself.

This is a bold statement for the wearable technology category, which is seeing new additions with each passing week.

Vigano explained that “Sensoria is becoming the ‘Internet of Everyone’ wearable platform provider,” and added that “Thanks to our technology, comprised of textile and traditional sensors, electronics, cloud and mobile software, each garment becomes a biometric data-gathering device.”

Aside from co-founding Sensoria, Vigano is also the CEO of the company, working from its Remond, Washington location. He had previously worked at Microsoft as a marketing executive, making him highly familiar with the technology industry and what it takes to make certain that a given product will actually appeal to consumers.

Vigano explained that this round of Series A funding came from Reply SpA investors in Italy, who now have a 20 percent stake in the company. The funds will be used for the acceleration of the rate of growth in both the marketing department and engineering department of the business.

Sensoria Inc. is the new name of this wearable technology company, which had previously been known as Heapsylon. Sensoria is the name of the company’s most successful product line, which encouraged the business to make the brand name change.

Blippar demos ar game on Google’s wearable tech.

The augmented reality company has dedicated itself to finding a way to combine the digital world with the physical world and recently took another step forward toward its goal by running one of its AR games on Google Glass for the first time.

A simple game using Glass demonstrates the first steps of gesture interaction.

According to The Next Web (TNW), Blippar used Kung Food for the test. A pretty basic game that is not unlike the popular mobile game, Fruit Ninja, Kung Food revealed what playing a game on Glass could be like one day. To play, all that is required is the Blippar Glass app and a poster that is used for the game. Players use the “mouse” button on the side of Google Glass as the blasters controller. The object of the game is for players to slash at food that flies at them in 3D space to stop it from “splattering” their face.

Since the game is played with Glass, both of the player’s hands are free, which is a key point for playing the game and illustrates the start of gesturing interaction using this head mounted wearable device. Blippar CEO Ambarish Mitra said that the augmented reality gaming technology is still in its beginning stages. In the company’s short demo, the Glass device overheated within a matter of minutes of continuous use.

Although earlier this year, in February, Blippar demonstrated its AR app using Glass at Mobile World Congress, this is the first time that is has been demoed as a gaming platform.

Blippar is not limiting its augmented reality technology to gaming.

“Our ambition is to build a browser where you just look at things and you get spontaneous information, whether that’s some [sort of] utility or something entertaining… When we think of mobile we don’t define mobility and restrict it to your mobile device itself. Mobility is a lifestyle choice,” Mitra said.

The company’s vision extends beyond augmented reality mobile entertainment. It wants users of mobile devices to have an optional layer of information available to them whenever they need or want it, whether it is looking at products to obtain additional information or to play a game when they are looking to amuse themselves for a few minutes.