Tag: wal-mart

Wal-Mart sees a bright future ahead for mobile payments

Retailer has taken note of the growing prominence of mobile commerce among consumers

Wal-Mart believes that its customers will embrace mobile payments more readily in the coming years. The retailer has taken note of the growth of mobile commerce as it sees more of its customers begin shopping from their mobile devices. The company has also seen a surge in the mobile traffic to its website. Wal-Mart sees a clear shift in the commerce space, but the company is not yet certain where mobile fits into this shift.

Retailers are still trying to understand the behavior of mobile consumers and how mobile payments fit into the retail space

Mobile payments are still relatively new, and retailers have not had much time to become comfortable with the concept of mobile commerce. Companies like Apple and Google have provided retailers and consumers with mobile payments services that have become quite popular, but retailers are still trying to understand the behavior of mobile consumers. Wal-Mart has been working with the Merchant Customer Exchange, a consortium comprised of large retailers that uses a mobile payments service called CurrentC.

Retailers could be left behind if their consortium does not support the mobile payments platforms that are most successful

Walmart - mobile payments futureMembers of the consortium have promised not to support other mobile payment platforms while they are a part of the Merchant Customer Exchange. This could be a problematic issue if Apple Pay, and other services, become more popular. This would leave the retailers involved in the consortium in a difficult position and make it more difficult for them to embrace mobile consumers. Wal-Mart may opt to support other mobile commerce platforms if it needs to compete more effectively in the retail market.

Wal-Mart to continue focusing on making the mobile experience more convenient

The retailer intends to make the mobile experience as convenient as possible for consumers. Convenience is one of the most attractive aspects of mobile commerce, as it allows consumers to avoid lengthy checkout lines and sometimes chaotic crowds. Wal-Mart is expected to focus on supporting convenient platforms that will appeal to consumers that have an interest in mobile payments.

Retail sector finds success in mobile commerce

Retailers are reporting promising results from the holiday shopping weekend

The most significant retail holiday in the United States, Black Friday, has come and gone and many retailers saw a spike in total sales thanks to mobile commerce. Wal-Mart reported that it experienced the best three-day online shopping period it has seen in recent history and the company’s experience is being echoed by others that have adopted a focus on the digital space. According to a report from comScore, e-commerce sales throughout the United States surpassed $1 billion for the first time.

Total retail sales are lower this year than they were in 2013

While more people are shopping online, especially from their mobile devices, the retail sector has encountered some turbulence this year. Total retail sales for the holiday shopping weekend were down this year when compared to the results of 2013, according to the National Retail Federation. Many consumers opted to avoid physical stores in favor of mobile and e-commerce, while others opted to avoid holiday shopping altogether. The exact reasons behind lower retail sales this year and not entirely clear.

E-commerce is thriving among consumers interested in convenient shopping solutions

Mobile commerce reatil sector - WalmartThe report from comScore notes that consumers are shopping more from their personal computers and mobile devices. The report shows that shopping from a PC increased by 32% on Thanksgiving Day and 26% on Black Friday. Throughout November, purchases made from desktop computers rose by 15%. The report suggests that mobile commerce accounted for approximately 2% of all digital sales made during the holiday shopping weekend.

Mobile commerce has helped some retailers find success

The report also shows that e-commerce spending reached $1.009 billion this year, higher than the $766 million reported last year. Shopping online has become quite popular among consumers because of the convenience that it offers. When shopping at home from a computer, consumers can avoid the chaotic crowds that flock to retail stores on Black Friday. This convenience can also be found through mobile commerce, which allows people to purchase the products they are interested in at any time, no matter where they may be.