Tag: uk m-commerce

MoPowered helps power mobile commerce growth in the UK

MoPowered, a software-as-a-service platform that was launched in early 2012, has announced that it has reached a significant milestone in terms of mobile commerce. The platform is designed to work with businesses and enable them to tap into the growing popularity of the mobile space. MoPowered has helped several businesses embrace mobile commerce in a significant fashion, allowing companies to accept and process mobile payments in a convenient way. MoPowered has teamed with companies like PayPal, WorldPay, and MasterCard, which has enabled it to see strong growth in the realm of mobile commerce.

MoPowered processes 300,000 transactions per day

MoPowered has announced that it now processes more than 300,000 mobile transactions on a daily basis. In the United Kingdom alone, the platform has access to some 80% of the country’s merchants. These merchants have shown a strong interest in engaging mobile consumers, largely due to the growing importance of smartphones and tablets. These devices have become much more than simple communication tools for consumers and they now represent a very important social and commerce tool as well. With consumers putting so much importance on their smartphones and tablets, businesses have been positioning themselves to connect with these consumers on a mobile level.

Platform helps bring mobile commerce to businesses

MoPowered has helped enabled merchants to enter into the mobile commerce field, allowing them to compete with others that had already embraced this form of commerce as well as connect with consumers in a more dynamic way. Mobile commerce has managed to become a very active field in the United Kingdom, especially in regards to the retail sector.

MoPowered expected to continue seeing strong growth

MoPowered has established several strategic partnerships with many companies in the United Kingdom. NEXT is one of these companies and MoPowered is the sole provider of mobile websites and applications for this particular company. MoPowered is considered one of the driving forces behind the adoption of mobile commerce in the United Kingdom and is expected to continue forming strong partnerships with several businesses throughout the country.

The mobile shopping experience is falling short of what people in the United Kingdom expect.

A recent study is showing that about half of all people in the United Kingdom who have tried m-commerce find that the shopping experience over that channel is falling short of their expectations.

Nearly 50 percent of the participants of a U.K. study said that their expectations are not being met.

The survey results showed that among people from the United Kingdom who use m-commerce for shopping, the ways in which the experience was falling short of their expectations were in the speed of use (49 percent) and in the failure to provide simple, functional and practical navigation on a site (48 percent).

The study determined that m-commerce may be able to do better if the experience was improved.

The study was called “Mobile Commerce: What consumers really want”. It was conducted by EPiServer and it also showed that among consumers in the United Kingdom, 54 percent will give up on an m-commerce website and leave if they find that they are experiencing any difficulties in using it.

According to the EPiServer product manager, David Bowen, “Our research shows that mobile devices are becoming the first choice for accessing a website or app, regardless of location.” He also went on to say that the result of this is that the m-commerce experience is growing in its importance for the web strategy of virtually any business.

Bowen pointed out that today’s consumer is mobile savvy and will not be as forgiving if m-commerce websites and apps fail to provide the functionality that they would expect to receive when using a website on their desktop computers. He stated that “mobile first” is quickly becoming the strategy to choose when it comes to any business that intends to use smartphones and tablets as a part of any element of its selling – from providing product information to business locators, or actually purchasing a product.

The m-commerce research indicated that nearly two out of every three participants accessed websites using their smartphones every day. However, at the same time 28 percent said that they would choose a competitor company if they experienced struggles using their first choice.