Tag: turkey

Apps remain the favored mobile commerce tool for consumers

PayPal survey shows that retailers are beginning to focus more heavily on young consumers

Retailers are likely to focus more on young consumers in the coming years as mobile commerce becomes more prevalent. A recent survey from PayPal found that some 59% of smartphone shoppers are between the ages of 18 and 34. These consumers are also more likely to conduct their mobile shopping through an application rather than a mobile website. Apps are seen as more convenient by many consumers and they offer a better shopping experience.

Consumers have strong interested in NFC technology

The survey from PayPal found that 47% of consumers prefer to shop through apps rather than mobile browsers. Notably, those preferring to shop with their smartphones noted that the feature they are most interested in seeing in the future is the ability to tap a phone to a payment terminal to make a purchase. This may be good news for companies that are investing in NFC technology, which is used in the mobile commerce space to transmit digital information over short distances.

China is leading the way when it comes to mobile shopping

Mobile Commerce - PayPal SurveyPayPal’s survey found that China is home to the largest mobile shopping population. Approximately 68% of Chinese consumers shop online, either from a mobile device or a computer. The United Arab Emirates and Turkey follow behind China, with healthy online shopping activity. The most commonly purchased product purchased by China’s mobile shoppers were leisure products. In the United States, consumers used their mobile devices to purchase food and drink more than any other product category.

Retailers are beginning to focus more on apps rather than mobile websites

While consumers reported that mobile-friendly websites would encourage them to shop more frequently, they still prefer applications. Apps are often seen as more secure and capable of meeting the needs of consumers. Retailers have been working to improve their mobile websites, but a growing number of these companies have begun relying on apps in order to effectively engage consumers. Some retailers are also beginning to develop their own mobile commerce apps, hoping to secure a new generation of mobile shoppers.

Mobile commerce is growing in Turkey

Consumers are using their mobile devices to shop online in Turkey

Mobile commerce is on the rise in Turkey, where a growing number of consumers are beginning to use their smartphones to shop for products online. Hepsiburada.com, a leading retailer in Turkey, has reported that mobile traffic has grown significantly over the past year. According to the retailer, 62% of the sites traffic comes from mobile devices. Smartphone adoption has accelerated throughout the country has powered the growth of mobile commerce.

Retailers are reporting growing mobile traffic and sales

According to Hepsiburada.com, one in every two orders made through the site is done so using a mobile device. Consumers have shown that they are very interested in mobile shopping due to its convenient nature. Other retailers have reported an increase in mobile traffic and shopping as well. The Informatics Industry Association has reported that e-commerce volume reached $6.2 billion in 2014, with mobile commerce accounting for a significant degree of this increase in volume.

11 million smartphones expected to be sold in Turkey by the end of this year

Mobile Commerce - Flag of TurkeyMobile commerce represents a $3 billion business and more consumers are beginning to use their devices to shop online rather than visit physical stores. According to GFK, a market research firm based in Germany, more than 4.5 million smartphones were sold in Turkey during the first five months of this year. By the end of the year, more than 11 million smartphones are expected to be sold throughout the country. Many consumers believe that mobile commerce represents an easier way to shop for products.

Mobile commerce continues to experience explosive growth throughout the world

Mobile commerce has been growing significantly throughout the world, with China, Japan, and South Korea emerging as the most prominent mobile markets. In Europe, mobile shopping is becoming a very powerful force for the retail industry and more companies are beginning to invest in the mobile space in order to effectively engage consumers that are relying on their mobile devices. In the coming years, mobile commerce is expected to continue seeing significant growth throughout the world.