Tag: technology news

Tablets are overcoming smartphones in mobile commerce

Mobile payments may be becoming more common as more consumers become reliant on mobile technology, but whether tablets or smartphone are more favored for online shopping has remained something of a mystery for some time. Smartphones have long held a dominant presence in the field of mobile commerce as many consumers often use these devices while shopping to search for and purchase products. A new report from Forrester Research, a leading market research firm, suggests that tablets may soon replace smartphones for this purpose.

Consumers prefer tablets

According to the report, 30% of tablet owners in the U.S. use their device for mobile commerce. Comparatively, the report shows that only 13% of smartphone users have made a purchase through their mobile device. The report suggests that consumers favor tablets because of the larger screens features on such devices. The larger screen allows for better control and navigation, providing a more enjoyable shopping experience overall.

Report predicts growth of mobile commerce

The report from Forrester Research also forecasts mobile commerce sales for this year and through 2016. Currently, the report does not factor in sales made through tablets and only accounts for those made through smartphones. The report predicts that mobile commerce sales will reach $12 billion this year. Sales will increase exponentially over the next few years and reach $27 billion by 2016. This growth is largely driven by the expanding availability of mobile devices. Tablets are expected to contribute significantly to mobile commerce sales in the future. Forrester research predicts that 45% of mobile consumers will be tablet owners by 2016.

Study suggests that tablets will drive mobile commerce sales in US

Another study conducted by eMarketer, a market research firm, suggests that tablets will drive the majority of mobile commerce sales in the U.S. this year. This study predicts that tablets will become the primary mobile commerce platform among consumers, representing some 71% of mobile spending by 2017.

A recent eMarketer industry estimate suggests that the country may lead the way by 2017.

The most recent industry estimates that have been produced by eMarketer are now suggesting that the largest market for Facebook could become India as soon as the close of 2017.

This will easily become the case provided that the growth continues along its current anticipated path.

The current growth estimates are showing that if it progresses the way that data is suggesting, the user base at Facebook will explode to reach a whopping 1.8 billion in four years from now. To better understand the rate of growth, this was compared to the current expansion being experienced in the Facebook technology news for North America.

In North America, technology news data shows the number of Facebook users is expected to grow by 3.6 percent this year.

Also this year, the Asia-Pacific region will be seeing a growth rate of 34.4 percent for Facebook users. The Latin American region will experience a user growth of 29.5 percent. Africa and the Middle East will grow by 31.8 percent, while eastern and central Europe will have a growth in their users of 29.3 percent.

This technology news data is according to Cotton Delo, from AdAge. She went on to say that the tremendous increases in users in locations such as Brazil – where it is anticipated that there will be a growth from its 69 million users by the end of this year to a whopping 103.9 million by the end of 2017 – helps to explain the acceleration that Facebook has made to its business in terms of the development efforts that the company is making there.

At the same time, in the United States, the percentage of people in the United States who are using Facebook at least on a monthly basis will grow from this year’s predicted 46.4 percent up to 49.6 percent by the end of the year in 2017. This is a much more modest growth than what is being experienced in many of the other areas of the world. Other technology news reports have suggested that the penetration of smartphones and tablets may have a role in the growth rates of these countries.