Tag: TAG heuer

Is wearable technology a flash in the pan to end in 2016?

Some predictions are starting to suggest that wearables are going to start disappearing next year.

Venture capital partner, Rick Yang, from New Enterprise Associates has released a prediction that the year ahead will be a critical one in wearable technology in which many of the devices we currently see on the market will be dying off forever.

Yang spoke specifically of the first generation devices that laid a foundation but that are rapidly being replaced.

According to the prediction from Yang, first generation wearable technology devices such as Google Glass, the Apple Watch and even the original Fitbit and Jawbone fitness trackers were vital to opening up the door to a spectrum of new and far more fashionable gadgets. He explained that “What that means is the wearable that integrates very directly into your everyday life, into your existing fashion sense to the extent that nobody knows you’re wearing a wearable.”

Yang added that the later generations of wearable technology feel more like an accessory than tech.

Wearable technology and the futureHe said that with the maturity of the market, luxury brands are going to start coming out with their own versions of smartwatches like the Apple Watch. This is already being seen in some important announcements of partnerships between luxury watchmakers and design houses that are working with tech giants to come out with appealing fashion accessories that have the features expected from wearables.

Yang said that “At the premium end of the spectrum, it’s something like a Tag Heuer, right? It looks like a Tag, but it provides much more functionality than a Tag.” He also pointed to Athos, the startup supported by venture capital, which develops and manufactures workout clothes with embedded sensors for smart features. These smart clothes track heart and respiration rate, muscle groups and other health and performance issues.

To Yang, the most important feature of wearable technology in the future will be that it will function without feeling like a device is actually being worn. That way, a user can continue with his or her regular routines without having to think about whether or not gadgets are involved.

Tag Heuer to increase its wearable technology production

The designer company will now be producing 1,200 to 2,000 of its Carrera Connected per week.

As Tag Heuer faces a rising demand for its wearable technology from retailers, the designer brand has chosen to boost the production of its Carrera Connected smartwatch device by a considerable amount.

The Swiss watchmaker will now be increasing the rate of wearables production to 1,200 to 2,000 weekly units.

This wearable technology is designed to be a highly attractive and very chic version of an Android Wear smartwatch. According to the CEO of the company, Jean Claude Biver, Tag Heuer will also be stopping all its online sales of this device until around May or June 2016 in order to give the company the opportunity to catch up with the tremendous demand from retailers selling in-store.

This device represents the first entry of a luxury watch manufacturer into wearable technology.

Wearable Technology - Tag HeuerBiver brought Tag Heuer into this category with a massive amount of popularity, at just the time when people were starting to have genuine doubts as to whether or not there would ever be a luxury smartwatch based on the Android Wear operating system.

Among the features that make the Carrera wearables stand out in this category include the titanium construction, as well as the trans-reflective display. The appearance of the device is quite chic, with an elegance that takes it a full step above most of the other smartwatches that are currently available.

Biver has since stated that Tag Heuer intends to continue producing Connected wearable technology devices and that new models will likely become available as soon as late 2016 or early 2017. This, in response to the large and growing interest that consumers have already shown in high end smartwatches. Many have speculated that the next models of the devices that the designer will issue will probably feature gold components as well as the possibility of the inclusion of diamonds.

According to Biver, “Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017.”