Tag: tablet devices

Tablet commerce has leveled off, but there is still a new angle available

According to Forrester Research, sales of these devices have plateaued, but the business market has growth in it.

At the same time as the sales of iPhones have continued to skyrocket, the tablet commerce side at Apple has actually started to drop, as iPad sales have fallen by a sizeable 18 percent, year over year, in the final 2014 financial quarter.

From that point, according to Forrester Research, the sales have leveled off and continue to plateau.

Even the launch of the new iPad Air device didn’t seem to spur any new sales. That said, it isn’t just Apple that has been experiencing a decline in their tablet commerce device sales. Instead, the research firm has shown that there has been an overall leveling off in the entire tablet marketplace, around the globe. There are many different reasons that were noted to help to explain the reason that there has been a decline in the growth of this market, but one of the primary factors is that the consumer side may now be quite saturated.

Android tablet commerce has seen a considerable rate of falling prices, over the last while.

Tablet Commerce - Tablet DeviceIn fact, some of these mobile devices are now being sold with price tag that is as low as $50. This does make the devices highly affordable for the majority of consumers, but the fact is that many of them already have one of these devices, if they are going to have one, and it isn’t just a matter of the price that would convince them to buy a new one.

Indeed, this has become a very accessible piece of technology for most consumers. The sales of tablets had skyrocketed in the Android market from 2010 through 2013, as Samsung, Apple, and other large players brought all new innovations into the marketplace. However, the replacement rate of these smaller screen computers is not the same as smartphones. Smartphones are used by virtually everyone, all the time. Their larger cousins, on the other hand, are used on occasion and are not necessarily brought everywhere that the user goes. Furthermore, each new generation of the devices do not necessarily feature “must have” features that would cause consumers to shell out more when their older device is working in pretty much the same way.

Still, tablet commerce appears to have a place in the business market, says Forrester. It could be that more manufacturers will be focusing more attention on that market in the near future, as well.

T-commerce projections slashed for 2014

While tablets may be the leaders in the mobile tech marketplace, their shipments are notably slowing.

Until now, t-commerce has been leading the way among mobile devices and the growth rate has only continued to climb, but it looks as though tablet shipments are now starting to lose steam and their growth is experiencing a significant decline.

There has been a far larger decline in the demand for tablets than had been predicted in Q1 2014.

Based on the size of the decline in t-commerce that has actually been experienced, when compared to what was predicted in the first quarter of the year, concerns are now being raised regarding what tablets and 2 in 1s will be facing in terms of additional challenges to the marketplace throughout the rest of the year. In fact, the International Data Corporation (IDC) has now decreased its worldwide tablet plus 2 in 1 forecast for 2014 to be 245.4 million units.

This represents a massive drop in the IDC t-commerce shipments forecast that had previously been made.

Last quarter, the IDC had released a prediction that 2014 would see 260.9 million unit shipments. Clearly, this represents a dramatic change in the direction that tablet sales are expected to take. Still, the IDC pointed out in its report that this forecast continues to represent a year over year growth rate of 12.1 percent.t-commerce - tablet

While this is still a healthy rise, it is nowhere near the growth that was experienced in 2013, when tablet shipments had a year over year rise by 51.8 percent.

According to the IDC program vice president of devices and displays, Tom Mainelli, there are two primary issues that are causing the t-commerce marketplace to slow down. “First, consumers are keeping their tablets, especially higher-cost models from major vendors, far longer than originally anticipated. And when they do buy a new one they are often passing their existing tablet off to another member of the family.”

Secondly, he pointed out that as “phablets” – that is hybrids between smartphones and tablets which have screens larger than 5.5 inches – make a bigger splash in the market, consumers are starting to think twice about buying individual smartphones and tablets and are thinking about combining.