Tag: tablet commerce

Apple devices are maintaining their integral role in the sales from the company’s digital goods store.

A new report has just been released by Horace Dediu, an analyst at Asymco, which has illustrated the importance of the role that Apple devices continue to play in the profitability of the iTunes mcommerce digital products store.

The report indicated that iPhone, iPod, and iPad users are still heavy buyers of digital products.

In fact, the statistics that were outlined in the report showed that iOS apps are currently driving one third of the revenue that is being enjoyed by iTunes, and this isn’t showing any indication of changing, for the moment. The research that the analyst performed also indicated a number of other fascinating mcommerce trends.

The iTunes mcommerce experience has continued to thrive as iOS device shoppers head back for more

Among the other findings of the report include the following:

• The gross revenues that have been achieved by the iTunes marketplace have reached an estimated $12 billion per year.
• Over a period of the last five years, owners of both media and apps have generated a total of approximately $24 billion.
• For the aforementioned $24 billion in sales, Apple spent around $10 billion in order to generate them.
• When taken into consideration as a retail business, it costs approximately $3.5 billion per year to operate the iTunes store. This amount includes the costs associated with merchandising, payment processing, as well as any “shipping & handling” expenses.
• Over the last four years, the total revenues at iTunes have experienced a steady rise, at an estimated compounded 32 to 38 percent.
• Although media other than apps still represents around two thirds of iTunes in terms of the annual sales value, the growth rate that this area is experiencing is at 28 percent, while the growth rate for apps is currently at 50 percent.

This annual mcommerce data provides a clearer understanding of the current state of iTunes and helps to suggest some of the directions that it may choose to take as 2013 continues to progress forward.

A new report has predicted that tablets will lead the channel to a $50 billion in 2014.

A recently released report by eMarketer has added yet another piece of evidence to the claim that mobile is no longer a convenience or a fad, as t-commerce starts to come into its own and will lead the way to a highly valuable marketplace.

The report indicated that tablets alone will generate $24 billion in sales in North America by the end of 2013.

However, that is merely the beginning, as the report also indicated that this t-commerce figure will climb nearly twice over, to reach $50 billion in the United States by the close of 2014. This not only indicates that the role of mobile is growing explosively, but it also shows that tablets are now playing a vitally important part in this increase.

The spending in both m- and t-commerce has jumped tremendously since 2011.

Including both smartphone and t-commerce, the mobile spending reached nearly $25 billion. That represents a spike of 81 percent over the figures that were achieved the year before. This year, it is expected that m-commerce will be cutting a share worth 15 percent of the total online sales numbers, according to the predictions from eMarketer.

From the t-commerce side, on its own, tablets will make up over 9 percent of all sales made online. By 2016, eMarketer feels that tablets will represent up to 17 percent of the total sales online.

The majority of the t-commerce traffic will come from the popular iPad. The report predicted that “the bulk” of the tablet based web traffic will come from this Apple device, as it currently accounts for around 90 percent of the web traffic from this type of gadget. Though this may shift somewhat within that time, it will still maintain its majority share, said the report.

Previously performed t-commerce research has already indicated that consumers are more likely to use a tablet than a smartphone for doing their shopping online. It also determined that when those customers make purchases, they’re likely to spend a larger average amount of money than their cell phone using counterparts.