Tag: square

Square makes a bold move on mobile commerce

| July 2, 2013

Square shows more aggression in the mobile commerce space

PayPal may soon have unprecedented competition as acclaimed mobile commerce firm Square makes a bold business move. Square has won attention in North America and elsewhere in the world for its approach to mobile commerce. Unlike some companies involved in this sector, Square has an interest in making mobile payments as accessible to consumers as possible. In order to accomplish this goal, the company developed a quarter-sized device that can be plugged into nearly any smartphone. This device allows consumers to make mobile payments as they see fit.

Square Market unveiled

Square boasts of a very productive partnership with Starbucks, which has seen a great deal of success in its adoption of mobile commerce. As Square grows to be more formidable in the highly competitive mobile commerce field, the company has taken steps to set it further apart from others in the sector. The firm has announced the launch of a new platform it calls Square Market. The Square Market exists as a platform through which merchants can list a variety of products, allowing consumers to browse and purchase with their mobile device.

Mobile Commerce - Square Mobile PaymentsPlatform may be welcome among merchants

The Square Market has a somewhat ambitious goal in that it aims to blur the lines between online and offline commerce. Square has been somewhat successful in this endeavor through its other ventures in mobile commerce, but the Square Market represents the company’s boldest attempt to engage consumers in a new way. The Market platform is expected to find a great deal of favor with merchants as it offers them a variety of features, such as the ability to set up an online store nearly instantly.

Square takes aim at competitors

The Square Market is designed specifically to challenge platforms like Amazon, Etsy, and eBay. PayPal is has also been targeted by Square, which has ambitious plans to become more involved in the financial services realm in the future. PayPal has long dominated this sector and has established a strong foothold in the mobile commerce space. Square may find it difficult to dethrone PayPal, but has committed to putting up a good fight with its competitors.

Square to bring mobile payments to Japan

| May 28, 2013

Japanese consumers to have new option when it comes to mobile payments

Leading mobile payments firm Square has announced that its mobile commerce platform of the same name is now available in Japan. This represents the first time the company has expanded beyond the North American market. Asia has become one of the most attractive markets when it comes to mobile commerce due to the high level of penetration that mobile technology has been seeing over the years. Japan, in particular, has proven to be a hub of activity when it comes to mobile payments.

iPhone consumers may be welcoming of Square

The iPhone is one of the most popular mobile devices among Japanese consumers. This is somewhat ideal for Square as the company’s flagship mobile payments platform was designed for the iOS platform before also being made compatible with the Android platform. Square believes that it can find favor with a multitude of consumers that are eager to participate in mobile commerce without having to embrace NFC technology or purchase a new mobile device just to make mobile payments.

Japan Mobile PaymentsCompetition expected to be fierce

Square’s entry into the Japanese market is being considered very bold as the country is home to several mobile commerce initiatives that have already successfully enthralled many consumers. Square is expected to face staunch competition from NTT docomo and KDDI, two of the largest companies in the mobile commerce sector in Japan. PayPal has also established a strong foothold in Japan through its partnership with Softbank. Square believes that it will be able to win over consumers with its flare for design.

Future of mobile payments in Japan is uncertain for Square

Square has managed to establish a great deal of popularity in the mobile payments space. The company has helped expand mobile commerce throughout North America and has proven that it can compete with other companies that exist in this increasingly crowded field. The Asian market is quite different from that of North America, however, which makes Square’s future in Japan anything but certain.