social media marketing Archives ⋆ Page 24 of 58 ⋆ Mobile Commerce Press

Tag: social media marketing

Social media marketing campaign by Sephora looks like Instagram

Lucy | March 6, 2014

The beauty retailer has created its own Beauty Board initiative to enhance its loyalty program.

Sephora has just added the latest part of its mobile marketing strategy by introducing a social media marketing element that could make it quite the powerful means of boosting the effectiveness of its loyalty program.

This is being accomplished by way of a new feature to the company’s app that is comparable to Instagram.

The initiative has been labeled Beauty Board. It is a social media marketing element within the iPhone app for the retailer. This allows the mobile application to leverage mobile marketing through photo sharing in order to be able to allow loyalty program members to connect with each other. This initiative is meant to be an expansion of the My Beauty Bag effort that was rolled out by Sephora last year.

This latest social media marketing effort is not coming as much of a surprise due to the retailer’s mcommerce focus.

As the company has always held a place at the forefront of mcommerce, this mobile marketing news is not entirely surprising, despite the fact that it is fresh and unique. The retailer continually adds to its user experience, and adding a social component is a feature that could prove to be quite appealing to many shoppers.

The purpose is to help to enrich a shopper’s overall experience with the Sephora brand. It helps to provide customers with a new and interesting organic way in which they can interact more fully with the brand and its products. The goal in enhancing this interaction is to boost brand loyalty. Should the effort be successful, it is very likely that other brands will not far behind in introducing similar strategies.

The social media marketing features from the Beauty Board are available only to members of the loyalty program called the Beauty Insider. It can be found under the iPhone app’s “Inspire Me” section of the menu. It gives users the option of either uploading a picture of a specific look using the brand’s makeup, or taking a photo for their own personal viewing later on.

Social media marketing is increasing career opportunities

Dan Gendro | February 13, 2014

The field, as a whole, is now expanding and offering great potential for a range of jobs.

Social Media Marketing Increaing Careers Social media marketing and technology is now expanding at a tremendous rate and as the return on investment (ROI) of marketing over this channel is now proving itself quite solidly, training and careers are opening up quite broadly and are offering opportunities that were never available before.

The use of social media is no longer limited to basic personal connections.

Marketers and brands alike are now providing relevant and interactive experiences to consumers who can then receive information and discounts, as well as provide feedback, ask questions, take part in discussions, and enter into competitions, among other things. The floodgates have now been thrown open as companies of all sizes use social media marketing on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and other comparable platforms to generate a buzz, spread their messages, and target their prospective customers.

These social media marketing efforts also provide information to brands about the people who are buying.

Brands, companies, and consumers have all embraced the social presence together and the latest research is making it clear that the use of social networks it the top activity that takes place online. In order to take full advantage of what these platforms have to offer, companies are now hiring in droves. The primary struggle in this effort is that the number of experts in this field remain quite limited, as it has grown much faster than the workforce.

Therefore, individuals who are educating themselves and proving themselves skilled and knowledgeable in advertising and promoting over social networks are able to grab onto a solid career opportunity. LinkedIn data has shown that there has been a nearly unbelievable rise of 1,357 percent in the number of positions that have been posted in this field since 2010.

Among the top social media marketing positions that are now being posted are: managers, associates, analysts, and copywriters. There are, according to AOL jobs, also a large number of companies hiring based on strong marketing, communication, business, and English skills because educations and experience in social media are limited.