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Mobile commerce study reveals consumer payment preferences

Rebecca | June 26, 2013

The research revealed that 29 percent would rather pay with their smartphones than credit or cash.

A recent mobile commerce study has revealed that nearly one third of Americans have stated that if they could carry only a single item when they leave the house, it would be their smartphones, even over and above their wallets.

This preference has occurred at the same time that a growing interest has revealed itself in smartphone payments.

These discoveries were among the results of a mobile commerce analysis that was conducted by PayPal. It also indicated that most consumers in the United States – 86 percent – wish that they wouldn’t need to carry a wallet at all. The report on the study also looked into the consumer attitudes in four other countries, which were: Canada, the United Kingdom, Australia, and Germany. They saw a similar trend toward smartphone payments in each of those countries.

At the same time, the report indicated that businesses are falling behind consumer interest in mobile commerce.

Mobile commerce mobile payments What it showed was that businesses are not keeping up with what consumers want from mobile commerce and payments. It has indicated that 68 percent of Americans have found themselves in a situation in which they would want to buy something but they didn’t have any cash on them. Another 30 percent stated that this happens to them frequently. However, PayPal did not include any data about the attitudes regarding business owners for accepting smartphone payments within the report.

Another mobile commerce study performed by Gartner, showed that transactions will likely grow to reach $235.4 billion before the end of the year. Moreover, by 2017, they predict that transactions will hit $721 billion. At the same time, NFC technology – which has been used for many forms of mobile payments services – has not taken off as had previously been predicted, and many high profile services (such as ISIS and Google Wallet) have struggled to take off.

The PayPal mobile commerce survey indicated that shoppers are ready and looking for a change in the methods available to them for making payments, but there is yet to be a market winner because no single system has emerged.

Mobile payments moves forward with app through Barclays

Lucy | June 25, 2013

Retailers will be able to accept these transactions through the new Buyit application.

Barclays’ has taken a new step forward to prove itself as a banking industry innovator by unveiling a new offering to customers in the United Kingdom that allow them to use mobile payments.

These transactions will be based on the use of QR codes printed on various forms of advertisements.

In order to use the mobile payments, the Buyit app is required. It allows customers to scan QR codes on ads in order to make purchases. It is drawn from the popularity of Barclay’s previously launched app Pingit. That app was released earlier this year. The new application, however, helps to extend smartphone transactions beyond the Pingit person to person support so that retailers can also take part.

Barclays’ has high hopes that this mobile payments offering will have a similar impact on its stocks to the last one.

Retail Mobile Payments According to one recent report, the company has been maintaining a price estimate of $22 for the stock, and that is currently riding around 20 percent above the market price where it currently stands. U.K. regulators have raised concerns about the banking industry’s capital shortfalls in light of the impact that the European region’s slowdown among banking institutions. That could help to explain the price difference that has been observed.

Barclays is hoping to keep itself at the head of the game by remaining a technology leader. Mobile payments offerings is a central part of that effort. It has previously achieved this type of solid success through the use of ATMs, which are now ubiquitous. The organization has also been leading the way in other contactless transaction solutions.

It was Barclays that launched the very first mobile payments solution in the country. The Pingit app allows customers to send money to one another using only the cell number of the recipient and without the need for the sender to know any of the recipient’s account details. The service is available for free for everyone in the United Kingdom, provided that they have a bank account and a smartphone with which to make the funds exchange.