Tag: smartphone marketing

The internet giant is making waves again by offering value tracking efforts to marketers.

As mobile marketing becomes an explosively popular practice, Google has added a new feature for companies to help to gauge the value of their efforts through the addition of its new Calculator tool.

This is a response to the rapidly growing consumer use of smartphones and tablets to interact with businesses.

Now, more than ever, consumers are responding to mobile marketing by using their tablets and smartphones for online searches and interactions with their favorite brands and companies. And this trend is only growing. A recent Nielsen and Google study showed that almost 30 percent of searches over these devices result in a visit to a store by that consumer, a call to a business, or an online purchase.

As business owners work harder on their mobile marketing campaigns, they require more data to judge their success.

These companies are boosting their efforts for mobile marketing to help themselves to get the most out of this growing trend. In this, they need to know how and when those efforts are actually having the desired impact on consumers. Google is now helping those companies with a new tool called The Full Value of Mobile Calculator.

The purpose is to use a few basic benchmarks and equations to help to gauge the value that mobile is having in driving over optimized websites, apps, and other channels. This gives business owners the ability to get a better idea of what is and is not working for them so that they can adjust and polish their mobile marketing campaigns for the potential for considerably improved outcomes.

According to the head of mobile ads marketing at Google, Johanna Werther, “Mobility has forever changed the way consumers live and shop, giving rise to the new consumer paths as the lines between digital and physical experiences blur.” She then added that “Understanding what each of these mobile pathways means for your business is a critical piece of the larger attribution challenge that every marketer needs to meet head-on.” To begin the mobile marketing calculation, information is uploaded by the company, such as sales from the mobile site and in-store sales, either manually or by importing through the already existent Google Adwords account.

They have verified the purchase that they have made of the MeNetwork firm.

Spindle Inc., the provider of mobile payments solution. has just announced that it is officially acquiring the mobile marketing firm called MeNetwork Inc.

The Scottsdale, Arizona based company will be integrating the services provided by the two businesses.

MeNetwork is a new location based mobile marketing solution provider that has been drawing a great deal of attention to itself. Spindle’s announcement of the acquisition explained that MeNetwork’s smartphone friendly advertising technology will be integrated into its own payments platform.

As of yet, there have been no financial terms revealed regarding the purchase of the mobile marketing company.

This most recent purchase has only proved to underline the growing trend throughout the industry that is having mobile marketing and payments companies coming together within the channel.

MeNetwork already boasts client relationships throughout Europe and the United States and is probably going to provide Spindle’s smartphone payment and loyalty solutions offerings a considerable expansion beyond its own steady growth. At the moment, Spindle’s primary focus is on retail and banking organizations.

The president of Spindle, Bill Clark, explained that “We are delighted to finalize the deal with MeNetwork, which now gives Spindle a comprehensive mobile commerce solution that incorporates mobile marketing and mobile payments.”

Clark’s company has taken part in a number of partnerships and acquisitions, recently, including this one with MeNetwork. In February of this year, there was another massive partnership that occurred between Spindle and PayLeap, another payment company that is Acculynk’s payment processing solution. In this case, it was a strategic partnership and not a purchase, and it was not with a mobile marketing company, but this does reflect the rapid growth and state of flux in which Spindle currently finds itself.

The hope for Spindle is that it will be able to allow its merchant clients to leverage the powerful new connections provided by its mobile marketing technology integration in order to build customer loyalty, drive commerce, as well as giving consumers the ability to experience and share unique content through their favorite social media network.