Tag: smartphone marketing

Location based ads and promotions are generating more data and personalized offers.

Geolocation based marketing isn’t just a matter of trying to use locally targeted ads on search engines to drive customers into brick and mortar shop doors anymore.

The technology has undergone a considerable evolution and is now steadily paying off.

Marketers are discovering that it isn’t just a matter of pushing foot traffic into stores. Geolocation’s potential goes far beyond that first step. What they have found is that aside from sending consumers a local deal that can help to make one sale, it is also allowing them to collect a significant amount of highly useful data that can be used to better create offers for the future.

The data from a single geolocation based marketing campaign can be more valuable than the sales it produces.

It is the data, itself, that often has the highest amount of worth. Though certain techniques are able to generate several levels of benefits, some geolocation tactics are able to allow marketers to arrive at certain goals better than others. As the technology is used by a growing number of marketers and on a more regular basis, the methods and techniques are growing in number and in polish.

A recent BI Intelligence report examined the six geolocation based marketing tactics that they deemed to be the most successfully used by large brands and national retailers, above and beyond the traditional forms of paid local search advertising.

What many of these geolocation based marketing tactics have provided for very positive results is a cycle of continual improvement. Customers offer information about themselves in exchange for a deal. That data can then be used to provide that specific consumer – or groups of similar consumers – with better offers, which allows them to find the deals more appealing and shop more often.

The data regarding the successful campaigns and the purchases they generate can then be incorporated into future campaigns, allowing them to become increasingly targeted and personalized as time. Geolocation, therefore, creates an ever improving customer experience with enhanced data and offers that provide improved relevancy for their own specific needs and preferences.

Half of all smartphone shoppers in the U.K. are disappointed with the overall experience.

When it comes to mobile marketing and the smartphone commerce experience that is currently being offered, companies are finding themselves in a jam, as consumers appear to expect the usability of websites to be the equivalent of what they know from the standard web.

Unfortunately, these are two different technologies and the capabilities of smartphones aren’t there yet.

As businesses tinker with their mobile optimized websites, they are often either limiting them by too much of an extreme, or are weighing down each page too heavily with various objects, making it impossible to use for consumers who simply aren’t willing to wait the length of time that it takes to load. According to Eptica, a multi-channel consumer engagement firm, this is making mobile marketing and experience creation an extremely challenging process.

Companies are failing to meet the expectations of consumers in their mobile marketing and commerce.

More than ever before, consumers are receiving mobile marketing and are shopping over their smartphones but the latest survey from Eptica is showing that the majority of them don’t like the experience that they’re receiving. Feedback was received from 1,000 adults in the United Kingdom by way of this research, and what it determined was that 52 percent of those individuals felt that more than half of the websites that they visited using a smartphone or tablet had not been properly optimized for their preferred device.

The mobile marketing data was released in the 2013Mobile Customer Experience Study from Eptica. It also looked into the foundation issues that related to the unpleasant experience that consumers have said that they are having. The primary struggle was related to a lack of functionality both on the mobile web, as well as within apps that were designed for their devices (36 percent). Nearly as many people (34 percent) said that they were frustrated with the long loading times. Another 34 percent said that they disliked the websites that were not optimized to be viewed on the smaller screen of the smartphone or tablet gadgets.