Tag: smartphone games

Social and mobile games have a major impact on mobile marketing

| March 3, 2013

Mobile MarketingAdvertisers see more engagement through mobile games

Mediabrix, a leading social and mobile advertising firm, has released new data concerning mobile marketing. The data highlights the advertisements that are seen through social mobile games and their performance in terms of consumer engagement. Social games have become very popular with consumers, which has made them equally popular with advertisers. Advertising in mobile games has also been extremely successful in recent years, suggesting that engaging mobile consumers, especially those that play games on their smartphones and tablets, is the best way to reach people through marketing campaigns.

In-game ads have higher click-through rate than normal ads

According to the data from Mediabrix, advertisements in social and mobile games have a higher click-through than other advertisements. These ads see an average click-through rate of 11%, 100 times higher than the rate seen through normal advertisements. Engagement in these advertisements is also significantly higher, beating out the engagement seen through web-based advertisements coming from companies like Facebook and Google.

Mobile games entice consumers to engage in marketing

Exactly why consumers are more prone to engage in advertisements in social and mobile games is something of a mystery. Mediabrix suggests that mobile games themselves are highly interactive, making consumers more prone to engage with elements they see on the screens of their smartphones and tablets. Mobile advertisements also have an appeal to those looking to stave off boredom, thus consumers with nothing better to do will engage in these ads for some entertainment.

More than 158 consumers expected to be mobile gamers by 2015

Mediarbix predicts that there will be more than 158 million consumers playing mobile games by 2015, creating major opportunities for advertisers looking to engage the mobile space. Social and mobile games are expected to have a major impact on the world of mobile marketing, especially due to the fact that consumers continue to show that they are more willing to engage in in-game advertisements than any other traditional form of marketing.

Project Shield to blur the lines of mobile gaming

| January 15, 2013

Nvidia mobile gamingNVIDIA introduces Project Shield

Mobile gaming has become a massive market, one that is virtually impossible to ignore. The advent of mobile technology ensures that people would have access to new forms of entertainment that could be access wherever they were. Mobile gaming has quickly become one of the most popular forms of entertainment among mobile consumers. Mobile gaming often refers to games specifically designed as applications for smart phones and tablets. Video technology company NVIDIA is looking to change all of that with Project Shield.

Device will put a new spin on mobile gaming

Project Shield was recently announced by NVIDIA and refers to an ambitious new gaming device that is not meant to be an entirely standalone product. Since the rise of mobile gaming, gamers only had access to games that they could play on their mobile device. Despite the overwhelming number of mobile games available, many of these games are very similar to one another, offering limited variety to gamers. NVIDIA believes that Project Shield can help solve this problem because it is designed to provide gamers with much more variety.

Mobile device can stream PC games

Project Shield takes the form of a controller, very similar to those seen with the Xbox 360. This game controller is equipped with its own screen, which provides users with a high-definition look of the game they are playing. While the screen may lack the same fidelity that can be found with many modern tablets and smart phones, Project Shield makes up for its potential shortcomings with the fact that it can play games directly from a PC.

Project Shield may be a welcome gadget for avid gamers

Project Shield is designed to allow users to stream games from their PC to NVIDIA’s handheld device using a WiFi connection. This is one of the device’s most acclaimed features, and NVIDIA expects it to be well received by gamers of all types. Essentially, Project Shield is capable of transforming nearly any game available for the PC into a mobile game. The only problem, of course, is that gamers will need to find a way to extend their WiFi signal if they ever want to leave the house with Project Shield.