Tag: smartphone games

Zynga pins hope on mobile games

| June 3, 2013

Mobile games may determine the fate of Zynga

Troubles game developer Zynga has been working to restructure itself recently. The company has struggled to find some stable ground after losing the faith of Facebook, which had once been its primary distribution platform. Zynga has set its sights on mobile games, believing that the mobile space will provid ethe company with the momentum it needs to reclaim the favor of consumers throughout the gaming market. Zynga has yet to find this momentum, however, as it has not yet produced a successful mobile game.

Company reporting drop in revenue and daily active users

Zynga has reported an 18% drop in revenue in the latest quarter of this year. The company’s financial troubles have continued for several consecutive quarters. Zynga’s financial problems are being exacerbated by the falling number of consumers that are playing the company’s games. Zynga has reported that the number of daily active users has dropped by 21% in the latest quarter. The company believes that mobile games can turn its fortunes, but whether or not the company can perform well in the mobile space has yet to be seen.

Zynga - Pinning hopes on mobile gamesZynga aims for success with sequel to Draw Something

Zynga is placing much of its hope for the future on a new game it is planning to release in the near future. This game is a sequel to the highly acclaimed Draw Something, which was originally developed by Omgpop. Zynga spent $180 million to purchase the rights to Draw Something in March of 2012, but consumers quickly lost interest in the game once they heard that Zynga had become involved. Draw Something had been one of the most popular mobile games of its time and Zynga believes that consumers will respond well to a genuine sequel to the title.

Mobile games have trouble holding consumer attention

Consumers tend to lose interest in mobile games rather quickly, due to the nature of these games. Mobile games are not typically designed with any significant level of depth, thus making the entertainment they offer to consumers somewhat limited. Those with short attention spans typically move on to new mobile games quickly, even if their experience with a particular game had been favorable.

Mobile games may eclipse consoles in the future

| May 3, 2013

Mobile Games to Eclipse Consoles

Game industry continues to shift to accommodate mobile games

It is no secret that mobile games have become much more than a simple novelty or passing fad. With the number of consumers with mobile devices growing, these games have become an integral part to the entertainment that many people experience all over the world. Mobile games now represent one of the most lucrative sectors of the game industry, and the allure of these games have caused even decades old development companies, many of whom have long been devoted to consoles, to embrace the mobile space eagerly. The growth of mobile games has yet to show any serious signs of slowing down, which may make mobile the most popular gaming platform in the near future.

Report predicts the future of mobile gaming

Juniper Research, a leading market research firm, has released a new report concerning the emerging trends being seeing in mobile games. According to the firm, consumers will spend more than $3 billion on mobile games in 2016 worldwide. The firm notes that $301 million was spent on these games in 2012, showing that mobile games are growing at a very rapid pace. Juniper Research suggests that the mobile platform will grow ten times larger in terms of sales by the end of 2016.

Tablets expected to be device of choice for gamers

The report notes that the Far East, China, and North American markets will account for 86% of all mobile games spending in 2016. Tablets will be the preferred platform that consumers use to play games as they are beginning to be built with hardware dedicated to gaming. More games are also being designed with tablets in mind, especially those of the free-to-play model, which have already proven significantly popular among consumers.

Firm anticipates mobile to dominate gaming

Juniper Research claims that mobile will be the primary form of gaming in the future. The firm anticipates that consumers will begin moving away from traditional consoles in droves due to the entertainment that can be had through mobile games. There is, however, a new generation of consoles expected to be launched this year, which may be able to ensnare the interests of gamers once again.