Tag: retail mobile commerce

Women are leading the way in mobile shopping

| September 18, 2015

Report shows that women are beating men when it comes to mobile shopping

BI Intelligence has released a new report that shows that women are leading the way when it comes to mobile shopping. Women have shown that they are more willing to shop online with their mobile devices, as this represents a more convenient form of shopping. Mobile shopping is particularly prevalent during the holiday season, when consumers are interested in avoiding large crowds that flock to retail stores to get their shopping done.

Product research is more common among women than men

Of those shopping in the United States that have said they have made a purchase with a mobile device over the past month, 66.5% of them were women, with 33% of them being men. In 2013, men were leading when it comes to mobile shopping. They were also spending more money while using their mobile devices. The report shows that women are more actively researching products with their smartphones and tablets. They use their mobile devices to find the location of stores in their area as well.

Women seek out special offers more than men do

Mobile Shopping being Led by WomenThe report shows that women are more likely to be affected by the offering of mobile coupons, which they can use to save money, and marketing campaigns. Women are more inclined to look for special deals that they can take advantage of and save money while mobile shopping. Men do this as well, but they are less likely to take advantage of deals being offered by retailers.

Women may have a significant impact on how retailers engage the mobile commerce sector

Mobile commerce has become quite prominent in the United States, where many consumers have expressed interest in shopping for and purchasing products with their mobile devices. As women have become the dominant demographic when it comes to mobile shopping, retailers may be tailoring their marketing campaigns to engage women more directly. Women may also influence the way that retailers approach mobile commerce to some degree, as they represent a greater portion of the market.

Social media trends are leading to new opportunities in mobile commerce

| July 29, 2015

Appearance anxiety is changing the way people shop online

Appearance anxiety is having an effect on the way people, particularly young women, shop. Social media has become overwhelmingly popular among Millennials, many of whom enjoy sharing pictures of themselves online. This is beginning to change the way young women shop online, however, especially when it comes to fashion. Many Millennials are becoming concerned that they will look too stale if they have a limited wardrobe. Appearing in multiple pictures wearing the same or similar clothing as others is leading to an increase in shopping.

Millennials are becoming more interested in shopping due to what they see on social media platforms

This is called the “Instagram effect” and it may be good news for retailers. Because Millennials are feeling more pressure to diversify their fashion, they are beginning to shop more frequently, especially online. For retailers involved in mobile commerce, this trend could lead to new opportunities in the social media space. Many retailers are beginning to use social networks to try and sell products. This is often referred to as “social commerce” and it could have a major impact on the way retailers connect with consumers in the future.

Retailers may need to focus more on engaging the mobile commerce space

Social Media - Mobile CommerceThere is a risk in this, however, as retailers may give up more of their marketing and promotional capabilities to social media platforms. These platforms are beginning to play a larger role in the mobile commerce space, with several platforms introducing “buy buttons” that make it easier for consumers to purchase products online from their mobile devices. As Millennials become more influenced by what they see on social media sites, these buy buttons are gaining more popularity.

Retailers and social media companies will have to work together

Mobile commerce is well on its way to becoming a mainstream success with significant economical influence. As social media platforms begin to play a larger role in this space, retailers will have to become more conscious of how emerging trends are affecting the shopping behavior of consumers. They will also have to find a way to work effectively with social media companies in order to engage consumers.