Tag: retail mobile commerce

The company is hoping it will be the shopping cart of choice for completing sales on behalf of retailers.

PopSugar Inc. is now setting its sights on the creation of a form of universal mobile commerce shopping cart that would make it possible for consumers to make their purchases of fashion products through any retailer, all in one digital basket.

The focus on the company’s content has been greatly aimed toward the female market.

As of yet, PopSugar has managed to generate considerable affiliate marketing revenues by way of its ShopStyle business, which provides women with a specialized mobile commerce shopping engine through which they can purchase clothing and accessory products. PopSugar acquired that product in 2007 and managed to drive revenues topping $1 billion for its retail partners in 2015. This, according to the data shared by the founder and CEO of the company, Brian Sugar.

As of April, the mobile commerce experience through PopSugar’s ShopStyle will undergo a major change.

Currently, shoppers use it to find what they want, at which point they are redirected to the retailer websites in order to complete their purchases. After April, users of the m-commerce platform will be able to complete a profile, including their payment information, so they can make purchases all in one place, even when their orders are from any number of dozens of different participating fashion retailers. These will all occur by way of the mobile app and website from ShopStyle.

This move is helped to transform the mobile shopping experience it provides from directing people to the right places, to become an actual marketplace-like location where they can conduct all their transactions without ever having to leave. In order to make this process even easier, PopSugar acquired Cosmic Cart, a mobile shopping technology business. That purchase was made in November 2015.

The current commission that PopSugar gains from every purchase made after a customer has travelled through their mobile commerce experience in order to buy something on a retail site is around 15 percent. It appears as though that agreement will be remaining the same when the new version of ShopStyle is launched, in April.

Retailers are beginning to change the way they do business with consumers

Manhattan Associates, a prominent software developer, predicts that the retail sector will experience a major shift in the coming years. The organization predicts that retailers will become more customer-centric, offering more personalized shopping experiences. The rise of mobile commerce is has had major influence on the retail sector, forcing many merchants to embrace mobile technology in an effort to adequately connect with a new generation of consumers with evolving interests.

Improving the shopping experience is becoming a priority for retailers throughout the world

The organization notes that merchants will have to address five key areas in order to find more success in changing markets. The first, and perhaps most important, area is making sure the shopping experience is personal and convenient. This is where mobile shopping can shine, as shopping platforms that allow consumers to use their smartphones to purchase products can offer them a personalized experience that other platforms do not have.

Store assistants could make or break the shopping experience

Merchants will also have to understand the roles that store assistants play in the shopping experience. Store assistants must have the knowledge and skill to serve consumers effectively, especially as mobile commerce continues to grows. More retailers are making use of mobile shopping platforms and supporting mobile payments at physical locations. As such, store assistants must be well versed in how new payment systems work and how to ensure that consumers have the best shopping experience possible.

Millennials are beginning to hold more power in the retail space

Retailers will also have to consider the growing power of Millennials, whom are becoming the largest demographic in the mobile shopping space. These consumers have a seemingly intrinsic connection to the digital world and mobile technology. If retailers can connect with these consumers, they may find enthusiastic shoppers whom are willing to spend considerable amounts of money on products and services that they are interested in. These consumers are already quite comfortable with the concept of mobile commerce and have shown that they are quite willing to make use of mobile shopping platforms.