Tag: qriket

Smartphone users have a wealth of information available to them by scanning QR codes on products and in advertisements, and will now be able to make charitable donations through the same format.

QR codes to aid 6,000 charities

The start-up Paystik has launched a campaign to raise charitable donations for over 6,000 charities using the QR code as a means to make quick and easy payments when consumers wish to donate to a charity of their choosing. The goal is to use QR codes for easy payments to both charities and small businesses. Both can sign on with Paystik to produce QR codes, thus reducing problems with billing and advertising.

The result will be an app for smartphones, allowing consumers to send quick and easy payments. Project C.U.R.E. will begin a campaign this week with direct mail. Last year, this organization reached out to consumers for charitable donations over the holidays and supplied over $40 million in medical care and supplies around the world. This campaign will be aimed at merchants this year.

QR codes gaining in US

The US has been a hard sell for mainstream use of QR code for payments. Companies like Paypal, DigiMo, Qriket, and Doxo have been accepting payments through QR, though none have become a huge success in that category. It is thought that smartphone saturation in the US could see a change in that regard, with smartphone use steadily on the rise. Still, a QR code is often a hard sell in the US. Some consumers are still not sure what their purpose is and are not aware of how to use the technology.

Co-founder James Ioannidis said, “Obviously, the first time is the hardest. But after on-boarding them, we see consumers making repeat transactions.” He went on to explain that he feels aiding charities will bring Paystik success where other campaigns featuring QR code have faltered. The biggest obstacle is getting the consumer aware of the code and to also download the app.

About Paystik

The company of New Stanford is a three-person operation based in Stanford Venture Studio at the Graduate School of Business. At the present time, the company is bootstrapped, meaning they have no outside investment. Ioannidis is a former program manager with Microsoft.

Qriket believes money is a good incentive for scans

QR codes are showing up everywhere. After years or hype, these barcodes have come to dominate mobile marketing and have enabled businesses to stay engaged with consumers. While the codes continue to grow in popularity, they are still in danger of being replaced by new, more dynamic technologies, like NFC and augmented reality. One way to ensure that QR codes remain on top, in terms of mobile marketing, is to provide consumers with an incentive to scan them. Qriket believes that money is the best incentive in this endeavor.

App turns scanning QR codes into money-making game

Qriket is a relatively new startup that has an intense focus on QR codes and offering rewards to consumers. The company, which produced a mobile application by the same name, has a lot of faith in QR codes, believing them to be powerful marketing tools. The application incarnation of Qriket is billed as a mobile game that is able to close the gap between the physical and digital worlds and will provide users with a chance to win real money each time they use the application to scan a QR code.

QR code traction could be boosted with powerful inventive

The money doesn’t come from Qriket itself. Rather, these funds come from companies that are interested in using QR codes as a marketing device. Consumers have a chance to win a percentage of the funds that these companies pay to have their codes available through the application. The concept is simple, and that simplicity has translated into steadily growing popularity. Qriket has found a way to ensure that consumers scan the QR codes they encounter in the real world, thereby also ensuring their participation in the marketing campaigns coming from companies using these codes.

Consumers still concerned over the safety and viability of QR codes

Though QR codes ate popular amongst advertisers, this is not always the case with consumers. Some have complained that the codes are simply not engaging enough, while others have their own concerns regarding mobile security. Qriket may be able to placate these concerns and help QR codes gain the traction they need amongst mobile consumers.