Tag: qr codes

Scan reaches major milestone with QR codes

| November 30, 2012

 

QR Codes Scan ResearchScan delivers 25 million copies of its software

Despite reports that QR codes are unpopular amongst consumers and are diminishing in popularity, Scan, leading barcode scanner makers, has announced that its scanning application of the same name have been downloaded 25 million times. The company is now offering version 2.0 of its software, which provides a number of new features that are meant to make consumers more interested in scanning QR codes and other barcodes. As in previous versions of the software, Scan touts simplicity as the best way to provide service to consumers.

Software allows consumers to scan various types of barcodes

The new version of Scan is simple to use; users only need to point their mobile device at a QR code or other barcode and the application will do the rest of the work. The scanner recognizes QR, UPC, EAN, and ISBN codes and is available for the iPad Mini and the iPhone 5. The software can even make use of a device’s flash to allow its camera to scan codes in the dark.

Platform can help businesses keep track of QR codes

Scan has been growing steadily for more than a year. The company was founded in 2011 and was able to raise more than $1.7 million in financing earlier this year. Scan provides numerous services based on QR codes, such as code generation for websites, business cards, and billboards. Businesses can use the Scan platform to keep track of the performance of the QR codes they use, allowing them to tweak the reach of their marketing campaigns to better suit the demographic that is using their codes the most.

QR codes growing in popularity as mobile commerce devices

Scan notes that it processes more than 27 million codes every month. This suggests that QR codes are much more popular than some might believe. The codes have been gaining momentum as a mobile commerce tool, which may be part of the reason why they have been seeing more use in recent months. Retailers, in particular, are showing interest in QR codes because of their potential use as a sales mechanism for mobile consumers.

ScanLife sees increase in QR code performance on Black Friday

| November 28, 2012

 

QR Code Black FridayScanLife  reports on the performance of QR codes

ScanLife, a leading mobile engagement platform, has released a new report concerning the performance of QR codes during this year’s Black Friday. Black Friday was heralded as a monumental day for mobile commerce and the day itself did not disappoint. Several retailers have reported positive gains in the wake of Black Friday, largely due to the various mobile commerce ventures they had in place for the holiday season. Though QR codes are not often linked with mobile commerce, ScanLife notes that the codes saw a great deal of positive attention on Black Friday.

Codes beginning to break away from marketing

QR codes are most often used in mobile marketing as a way to engage mobile consumers. The codes are proficient in this task, though relatively rarely used by actual consumers. Recently, QR codes have been growing in prominence in the mobile commerce space, where they are being used to provide information concerning particular products or link to an e-commerce site. Typically, the codes receive modest attention from shoppers, but were able to attract a lot of use on Black Friday.

ScanLife sees 50% increase in QR code engagement

According to ScanLife, mobile barcode scans rose over 50% higher than the daily average on Black Friday. ScanLife itself processed more than 250,000 unique scans during the shopping day, with 75% of all scans coming from QR codes rather than any other barcode. The consumer electronics and retail industries saw the most traffic through QR codes during Black Friday.

Codes could become a staple in mobile commerce

Though QR codes are often criticized for the poor engagement statistics, they served a vital role during the holiday shopping weekend. The codes helped make mobile commerce a success during Thanksgiving day and Black Friday. The performance of the codes may help encourage retailers to make use of them to further mobile commerce and shopping initiatives. The codes could also be used in virtual “pop-up” stores, where they can be scanned by consumers to purchase products.