Tag: paypal

Mobile payments coming to iOS with the help of PayPal

| March 13, 2013

Mobile Payments PayPal iOSPayPal aims to make mobile payments more iOS friendly

PayPal has high hopes for mobile commerce and the company has been working to make mobile payments easier for everyone over the past two years. The company has taken note of the growing popularity of smartphones and tablets, as well as the fact that many consumers prefer to shop using these mobile devices. In order to make mobile payments more universally available, PayPal has been working to develop alternatives to NFC technology, which has long been a cornerstone of mobile commerce.

New SDK allows iOS developers to craft mobile commerce applications

This week, PayPal has launched a new software development kit (SDK) for the iOS platform that will allow developers to create mobile payments systems for the operating system. Last year, Apple launched the iPhone 5, which had been speculated to include some form of NFC technology for the sake of mobile commerce. When the iPhone 5 was officially released, it did not actually support NFC technology, which garnered Apple a significant amount of criticism from consumers. Many claimed that the company would be unable to compete in the mobile payments arena because it had abandoned NFC technology. Apple, however, claimed that the technology was neither secure nor practical enough to facilitate mobile commerce. PayPal shares in this belief.

Developers demand ways to bring mobile commerce services to iOS consumers

The new SDK opens up a new avenue for mobile payments to come to the iOS platform without having to rely on NFC technology in any way. PayPal CTO Jame Barrese notes that the company listened to the demands of developers who wanted the ability to create mobile commerce solutions for iOS devices. Using the SDK, these developers will be able to implement PayPal’s payment system into a mobile application designed for iPhones and iPads. Consumers can use these applications to make mobile payments.

Mobile commerce expected to reach new heights this year

PayPal is quickly becoming a very powerful force in the world of mobile commerce. The company expects to see mobile sales grow to new heights this year as more consumers favor making purchases from their smartphones and tablets. Mobile payments are expected to continue growing in prominence as new services, such as PayPal’s new iOS SDK, become available to developers, who can use these services to craft effective mobile commerce applications.

Mobile payments platforms set to clash this year

| March 7, 2013

Mobile Payments ClashMobile payments are becoming more important for consumers

Mobile payments are becoming a very important part of global commerce. More consumers have smartphones now than ever before, and many of these consumers are looking for more efficient and convenient ways to purchase products. Mobile payments are becoming so important to consumers that new mobile commerce platforms spring up on a seemingly daily basis to help consumers purchase products and transfer money using their mobile devices. Some of these platforms have become so popular that they are beginning to clash with one another for dominance in the mobile commerce arena.

Companies hold high hopes for 2013

LevelUp, which recently celebrating reaching 1 million active users, is one such company. Seth Priesbatsch, founder of the mobile payments platform, believes that 2013 will be the year in which a dominant mobile commerce platform will be crowned. LevelUp is not the only company that shares this belief, of course, as Paydiant, another leading mobile commerce platform, also expects 2013 to be a major year for mobile payments. PayPal boasts of the largest share of active users in terms of mobile payments and expects to see more people participating in mobile commerce this year than ever before.

Loyalty programs and marketing may be where true opportunities lie

Though these companies share high hopes for mobile commerce, mobile payments may not actually be the most significant opportunity that exists in the evolving state of commerce. Loyalty and marketing are where the true opportunities lie, according to Paydient. Loyalty programs from major brands offer consumers access to benefits they can receive by, quite literally, showing loyalty to a specific brand. In some cases, these benefits could be steep discounts on favored products, or free products altogether.

Platform that can provide the best of everything mobile commerce has to offer may win with consumers

Though loyalty programs and marketing hold a great deal of promise, most companies are focused on the area of mobile payments. Developing efficient and effective mobile payment services may open up the door for loyalty programs and marketing campaigns to take hold among consumers. The evolving state of commerce suggests that the company that can offer the best of everything will come out on top in terms of consumer engagement.