New service has been put to trial in Toronto, Canada
PayPal has brought a new mobile payments service to Toronto, Canada. The company has been working to further establish its dominance in the mobile commerce field by providing businesses and consumers a way to connect to one another more effectively throughout mobile devices. In Canada, consumers are beginning to use their smartphones for much more than just communication. These people are beginning to shop for products and pay for services from their mobile devices more frequently, increasing the demand for comprehensive mobile commerce services.
Mobile payments now supported by 50 bars in Toronto area
PayPal has partnered with 50 bars in the Toronto area in order to make mobile payments possible among consumers. Those using the PayPal mobile application can make payments at these bars with their smartphones. PayPal has launched similar services in the U.S., Australia, and the United Kingdom and has received strong support from consumers in those countries. The application also has a unique approach on the matter of security.
PayPal app takes a unique approach to mobile commerce security
In order to place an order at a participating bar in Toronto, users of the PayPal app must “check-in” using the app’s location-based features. After doing so, consumers can place orders for food. In order to pay for the order, the application will require that the user takes a picture of themselves. This picture will be made available to staff as a form of authentication. The application can also be used to find nearby stores that also accept PayPal mobile payments.
PayPal focuses on restaurants for trial of new mobile services
The launch of PayPal’s service in Toronto represents a sort of trial. The company is testing the enthusiasm that Canadian consumers have when it comes to mobile commerce. If the company’s service receives strong support, it will likely make the service more widely available throughout the country. PayPal often chooses restaurants for these sorts of trials because they are places where consumers expect quick and convenient service. If PayPal’s services do well in that sort of environment, they are likely to perform well in retail environments as well.
Forbes Insights teams with Appinions to examine the mobile commerce space
Forbes Insights has partnered with Appinions in order to release a new study concerning the mobile payments phenomenon. The study aims to shed light on which companies and people have the most influence on the mobile commerce sector. The study makes use of the Appinions platform, which is designed to track trends and pertinent information in the digital world. Mobile commerce has become very popular, but the field is quite competitive, making it somewhat difficult to identify those that have established a strong presence within the market.
Appionons platform allows Forbes Insights to examine digital conversations concerning mobile commerce
Using the Appinions platform, Forbes Insights was able to examine more than 2 billion documents pertaining to mobile payments in some way. This information covered blogs, news postings, forums, and social media updates between December 6, 2013 and March 7, 2014. In examining this data, Forbes Insight has been able to provide Influence Scores for organizations that were active in the mobile commerce space.
Apple is considered one of the most influential groups in mobile commerce
According to Forbes Insights, there has been a significant increase in the conversations relating to mobile payments thus far in 2014. Many of the conversations that have to do with mobile commerce are being centered on Apple’s interest in the sector. Apple CEO Tim Cook recently announced the company’s interest in mobile commerce, which sparked a great deal of speculation concerning Apple’s approach to the sector. Apple has no interest in using NFC technology to facilitate mobile purchases, but it has been reportedly working on a platform that will make payments possible through its various mobile devices.
Several companies have attracted a great deal of attention from mobile consumers
Notably, Apple, Google, PayPal, Amazon, and Satrbucks are companies that have significant influence in the mobile commerce sector. These companies are generating a great deal of hype behind the idea of shopping for and purchasing products online using a mobile device. Conversations concerning these companies and the role they play in the mobile field have been growing at a rapid pace.