eBay rebrands division to focus on mobile commerce
Two years after acquiring GSI Commerce, eBay has rebranded this unit as eBay Enterprise. This division is not one of the company’s three main business units and will be responsible for enterprise commerce solutions for brands and retailers. For the past two years, GSI Commerce has been working to create and develop online shopping sites and boasted of more than 1,000 clients worldwide before the eBay acquisition. Now, as a division of eBay, GSI Commerce will be responsible for promoting new initiatives, such as those in the mobile commerce space.
Company continues to show strong interest in mobile space
The interest that eBay has in mobile commerce dwarfs that coming from other companies. The company has devoted a great deal of its resources to promoting mobile commerce around the world and has done exceptionally well in this endeavor thanks to the backing of its subsidiary PayPal. The new eBay Enterprise will continue this work, but will be primarily focused on retailers and brands that are interested in engaging mobile consumers.
eBay Enterprise brings a more acute focus to company initiatives
With eBay Enterprise taking a more focused approach to the matter of mobile commerce, eBay may be able to make strong progress in this field. For the past few years, eBay’s focus on mobile commerce has been somewhat expansive. A more acute focus may help the company appeal more effectively to retailers and brands in particular markets rather than working to appeal to everyone everywhere.
eBay expects strong gains in mobile commerce by year’s end
The rebranding of GSI Commerce has provided eBay with some confidence concerning the results it expects to see this year n the realm of mobile commerce. According to eBay Enterprise, more than 30 eBay Commerce clients will have mobile commerce services available in their stores by the end of the year. PayPal is also expected to see strong gains in the mobile commerce field through its work with eBay Enterprise.
Consumers showing aggressive interest in mobile commerce
Mobile commerce has been growing more common throughout the world. Consumers have already shown that they are very interested in the benefits that can be found through mobile technology, with more people using their smartphones and tablets for their daily activities than ever before in the past. As consumers become more involved in the mobile space, their perspective and interests in the realm of commerce is beginning to change. The changing interests of consumers has helped propel mobile commerce to become one of the fastest growing industries in the world.
PayPal documents rise of mobile wallets
PayPal is one of several companies that have involved themselves in mobile commerce. The company is better positioned than most to address the changing needs that consumers have in the mobile space as it has long been involved in the realm of e-commerce. PayPal notes that consumers are beginning to adjust more aggressively to the idea of mobile commerce, especially in the U.S. where approximately 86% of consumers are eager to abandon traditional wallets for the electronic variety, according to PayPal.
Europe shows strong growth in mobile commerce
PayPal has released a new study highlighting the changing interests of consumers and their willingness to participate in mobile commerce. The study shows that consumers are now willing to make use of mobile commerce platforms rather than rely entirely on more conventional forms of commerce. While U.S. consumers have shown that they are willing to embrace electronic platforms, mobile commerce is showing the strongest growth in Europe. PayPal notes that in Germany alone, some 90% of consumers are ready to make use of mobile wallets.
Mobile wallets are capturing the interests of consumers
Mobile wallets are simple, yet effective mobile commerce platforms. These wallets exist as applications that store a consumer’s financial information. Mobile wallets have seen some criticism in the past due to lackluster security features, but concerns regarding security have not yet been enough to keep consumers away from mobile commerce.
