Tag: paydiant

Subway teams with PayPal to support mobile payments

| August 3, 2015

Subway is introducing new payment options through its websites and mobile application

Famed restaurant chain Subway is taking another step into the mobile commerce field by offering a new payment option through its mobile application. The new option will support PayPal transactions and is meant to make ordering and paying for food more convenient for customers. Subway intends to see more people use its mobile app and believes that integration with PayPal will help with the application’s appeal to consumers that are beginning to rely more heavily on their mobile devices.

Company seeks to become more flexible in order to meet the needs of its customers

Ken Moy, Subway’s director of global payments and emerging commerce, notes that the company has recognized the advent of mobile devices and the role they are beginning to play in the evolving field of commerce. Subway wants to establish a greater presence among mobile consumers, who are looking for more convenient way to purchase products that they are interested in. In order to accommodate the needs of consumers, Subway is looking for new ways to become flexible and engage consumers.

PayPal integration will be completed by the end of this year

Mobile Payments - Subway teams with PaypalBy the end of this year, PayPal will be fully integrated into the Subway mobile application. Mobile payments made through the app will be supported at more than 27,000 Subway locations throughout the United States. The company’s mobile application is being powered by technology developed by Paydiant, a mobile wallet developer that was recently acquired by PayPal. Subway restaurants will support mobile payments made in person and payments will also be supported online through the company’s website.

A growing number of companies are beginning to take mobile payments more seriously

Mobile payments are beginning to play a major role in the business world. More companies are working to find ways to support these payments in order to satisfy the demand coming from consumers that have become interested in mobile commerce. Subway is one among several companies that have begun to play a larger role in the mobile commerce space.

 

PayPal acquires mobile payments firm Paydiant

| March 5, 2015

Paydiant acquisition will give PayPal access to new technology and an extensive list of customers that make use of this technology regularly

PayPal has announced that it will be acquiring Paydiant, a mobile payments firm. The acquisition will give PayPal immediate access to those that use the technology that has been developed by Paydiant. This includes Subway and the retail consortium Merchant Customer Exchange. The consortium is comprised of companies like Target, Wal-Mart, and Sears, and access to this group could further expand PayPal’s position in the mobile payments space.

Paydiant has established a commanding presence in the mobile commerce space because of its innovative technology

Paydiant specializes in mobile technology, and has developed framework that supports mobile payments made through applications, both online and in physical stores. This technology supports the use of codes that function as ways to initial a transaction. Adoption of Paydiant’s technology has been relatively slow, but many prominent companies use the technology to engage mobile consumers in ways that were never before possible. This has made Paydiant a strong force in the mobile payments field, which is becoming increasingly crowded and competitive.

PayPal will face strong competition from Apple, Google, and Samsung in the coming year

PayPal acquires mobile payments firmPayPal has established a strong presence in the mobile field, having supported mobile consumers and businesses for several years. Later this year, the company will branch off from its current owner, eBay, and become a standalone entity. The company will also be in direct competition with Apple and Google, both of whom are trying to establish dominance in the mobile payments market. Samsung will also be competition for this position, having recently announced its plans to make an initial breach into the mobile commerce market later this year.

Future projects with Paydiant could help PayPal find more success in the mobile payments space

Paydiant’s technology and extensive customer base may help PayPal compete with others in the mobile market. The two companies are expected to work together to develop new initiatives that are based on Paydiant technology and PayPal services. Details concerning future plans have, of course, not been disclosed at this time.