Tag: online shopping

eCommerce Websites predicts spike in online sales

eCommerce Online Holiday Shopping on the RiseOnline sales expected to jump as Christmas draws near, according to eCommerce Websites

Online sales are expected to see a significant jump in the days leading up to Christmas, according to research from eCommerce Websites, an e-commerce website development firm. The firm notes that it has been seeing a spike in the number of consumers that are using online mediums to purchase products. eCommerce Website draws on information from a recent PayPal study that shows that online sales throughout the world accounted for more than $1.2 trillion during 2012.

Consumers show interest in online shopping

eCommerce Websites suggests that businesses, both large and small, prepare to see higher online traffic as the holidays draw closer. While many consumers have finished their holiday shopping, taking advantage of the major deals that were offered by retailers during the Thanksgiving shopping weekend, many more tend to wait until the very last minute in order to purchase gifts for their loved ones. Online mediums are perfectly suited to meet the needs of these consumers by providing them a way to get through the last of their holiday shopping without having to compete with crowds.

E-commerce platforms must be bolstered to meet consumer demands

In order to better accommodate consumers, eCommerce Websites suggests that businesses bolster their e-commerce sites. During the Thanksgiving shopping weekend, many e-commerce sites from some of the world’s largest retailers experienced problems because of the massive level of traffic they experienced. This traffic caused slow-downs on several e-commerce platforms, leading to complaints from consumers who were keen on buying products that they were interested in. eCommerce Websites notes that having a capable e-commerce platform is necessary for businesses to take advantage of the growing number of mobile consumers.

Mobile commerce may see further growth during Christmas

The holiday season is still in full swing and that could be good news for mobile commerce. Thanksgiving, Black Friday, and Cyber Monday have all proven to be popular holidays for mobile commerce. Christmas is expected to see similar results, with a huge number of consumers expected to use their mobile devices to purchase gifts for themselves and for loved ones.

Mcommerce helps to increase personalization for consumers

Mcommerce DemandAs the number of smartphone using consumers increases, so is the demand for mobile experiences.

Businesses ranging from retail stores to hotels are discovering that they need to keep up with the pace of technology, which means that mcommerce is already a vital part of ensuring future survival.

It is no longer an option for companies to avoid these changes.

Over half of consumers in the United States now have smartphones, and a growing number of them have come to expect that their favorite places to shop will cater to their desire to use these devices to make purchases and reservations. Many business owners are under the impression that this will require a great deal of time and expense, but it is possible to take part in mcommerce without tying up a large amount of a marketing budget or resources.

The mcommerce experience allows companies to become closer with consumers.

A survey performed by IMB this year that spoke with CEOs of companies of various size showed that 88 percent felt that their highest priority between now and 2017 was to bring themselves closer to their customers. Mobile commerce is an exceptionally important way to reach this goal.

Although the standard web remains important, as the majority of consumers still use desktops and laptops for shopping and searching online, recent data from Google has shown that 15 percent of online activity comes from mobile sources. This is a market segment that is simply too large to ignore, and it grows bigger every month.

By using social and mcommerce, companies get develop a better understanding of who their customers are and what they want from their experience. It becomes possible to identify many more variables than is possible from in-store or standard online shoppers. Once that information has been obtained, the customer experience can be continually personalized and polished in order to make sure that each customer type can shop in the way that they enjoy the most.

Mcommerce profiles allow businesses to personalize each individual shopper or guest, so that marketing, information, and purchasing can all be geared toward their interests, expectations, and needs.