Tag: nfc technology

Many companies are adopting this close range connectivity tech for new and surprising reasons.

Although NFC technology has been receiving the largest amount of attention due to the many massive attempts being made to introduce it to the mobile payments sphere, companies are also finding a number of other unique and helpful uses.

In fact, it is expected that payments may end up being one of the lesser uses.

At a recent large electronics show, several companies – including the event itself – applied NFC technology in a range of different ways. These chips were unveiled in numerous devices and were used for many different purposes. According to the Broadcom CEO, Scott McGregor, “NFC really simplifies things.” His company is a chipmaker that sees considerable value in this tech. He added that “The most advanced technology is stifled if it’s not easy to use. … NFC plays a very valuable role in simplifying user interfaces for consumer products.”

NFC technology is now being used for everything from payments to coupons, tickets, press releases and other data exchanges.

While the focus is primarily placed on mobile payments through NFC technology that would allow smartphones to be used at a point of sale in order to complete a purchase by tapping the device against a reader, the world isn’t quite there yet. It is still quite rare for point of sale terminals to be equipped with readers, which significantly limits the use of the chips, even among those who would be interested and have enabled smartphones.

However, recently, new consumer electronics are being launched that include NFC technology for whole new reasons. Enabled devices aren’t just smartphones anymore. Instead, they include televisions, speakers, refrigerators, cameras, and even business cards. Panasonic, for example, has added a chip to its rice cookers.

This is considerably expanding the possibilities connected with NFC technology. Clearly, it is not simply a one trick pony, and electronics companies are taking it seriously. Though many still expect that it will soon experience explosive use through smartphones, it is evident that device manufacturers of all kinds intend to try to take advantage of its benefits in many new and exciting ways.

Secure Element Manager has been approved by Visa for the BlackBerry 10

Leading technology company, and creator of the BlackBerry platform, Research In Motion has received approval from Visa for its NFC-based mobile commerce platform, known as Secure Element Manager. The platform is designed to be used with the company’s next generation BlackBerry 10 device. Thus, owners of the BlackBerry 10 will be able to make mobile payments for products thanks to the device’s support of NFC technology and the approval for the system granted by Visa.

Platform may help with security concerns

Visa has shown a great deal of interest in mobile commerce in recent months. The company has become one of the major players in this emerging industry through its various partnerships and the services it provides mobile consumers. The Secure Element Manager helps address one of Visa’s most significant concerns when it comes to mobile commerce: Security. As such, the platform has won the support of Visa, which will allow its customers with BlackBerry 10 devices to use their accounts to make mobile payments.

Security continues to be a problem for mobile commerce

Security has long been an issue that has made mobile commerce somewhat unpopular. NFC technology itself does not boast of any latent security features. As such, many believe that the technology can be easily exploited. If NFC technology is exploited, a consumer’s financial information may be at risk of theft, creating a serious problem for those involved in mobile commerce. Until recently, there have been few efforts to bolster the security of mobile commerce.

Secure Element Manage meets Visa expectations

The Secure Element Manager not only helps keep the financial information of consumers safe, it also acts as a management platform for various mobile commerce systems. The platform meets the strict requirements that Visa has adopted concerning mobile commerce systems, making it one of the few systems that Visa is willing to support. Moreover, it is the only mobile commerce platform for the BlackBerry that has the full support of Research In Motion.