Forbes Insights teams with Appinions to examine the mobile commerce space
Forbes Insights has partnered with Appinions in order to release a new study concerning the mobile payments phenomenon. The study aims to shed light on which companies and people have the most influence on the mobile commerce sector. The study makes use of the Appinions platform, which is designed to track trends and pertinent information in the digital world. Mobile commerce has become very popular, but the field is quite competitive, making it somewhat difficult to identify those that have established a strong presence within the market.
Appionons platform allows Forbes Insights to examine digital conversations concerning mobile commerce
Using the Appinions platform, Forbes Insights was able to examine more than 2 billion documents pertaining to mobile payments in some way. This information covered blogs, news postings, forums, and social media updates between December 6, 2013 and March 7, 2014. In examining this data, Forbes Insight has been able to provide Influence Scores for organizations that were active in the mobile commerce space.
Apple is considered one of the most influential groups in mobile commerce
According to Forbes Insights, there has been a significant increase in the conversations relating to mobile payments thus far in 2014. Many of the conversations that have to do with mobile commerce are being centered on Apple’s interest in the sector. Apple CEO Tim Cook recently announced the company’s interest in mobile commerce, which sparked a great deal of speculation concerning Apple’s approach to the sector. Apple has no interest in using NFC technology to facilitate mobile purchases, but it has been reportedly working on a platform that will make payments possible through its various mobile devices.
Several companies have attracted a great deal of attention from mobile consumers
Notably, Apple, Google, PayPal, Amazon, and Satrbucks are companies that have significant influence in the mobile commerce sector. These companies are generating a great deal of hype behind the idea of shopping for and purchasing products online using a mobile device. Conversations concerning these companies and the role they play in the mobile field have been growing at a rapid pace.
Denny |
February 17, 2014
China to be one of the few countries to have a unified, national payments platform
China is currently working to develop a national mobile payments platform. Once the platform is launched, China will be one of the very few countries in the world to have a unified mobile payments system. Chinese consumers have been involving themselves in mobile commerce quite heavily in recent years. As mobile devices become more common throughout the country, people are using these devices to shop online more regularly. The country’s retailers have also been embracing mobile commerce in an effort to connect with a new generation of consumers.
Payment platform expected to make use of NFC Technology
China’s mobile commerce platform is to make use of NFC technology. The country believes that NFC has a bright future in mobile commerce because of the growing number of devices that are making use of this technology. NFC has formed the backbone of mobile commerce for some time and has been praised for its ability to transmit digital information over short distances efficiently. Unfortunately, mobile devices that do not support NFC technology are unable to use NFC-based platforms unless these platform offer support for devices that are not NFC-enabled.
Several organizations come together to help develop national payments platform for China
The China Constrction Bank, China CITIC Bank, China Everbright Bank, China UnionPay, and China Mobile have been linked to the development of the country’s national payments platform. These organizations already have some experience in mobile payments and have been promoting mobile finance for some time. According to the People’s Bank of China, mobile commerce is currently undergoing a standardization process wherein consumers are becoming more comfortable with purchasing products from their mobile devices.
Chinese consumers favor platforms that do not rely solely on NFC technology
Payments processed through NFC-based services represent approximately 0.8% of mobile spending throughout China. Many retailers have opted to support other mobile commerce services that do not rely entirely on NFC technology to engage consumers. Given the low availability of NFC-enabled devices, consumers have shown favor for NFC-free platforms that allow them to shop for and purchase products online.
