Tag: near field communications

These techniques are primary behind driving Google billboard consumer engagement.

Google Play has released a new advertising campaign to boost mobile commerce from Android users, employing both QR codes and NFC technology to help to engage with consumers and encourage them to interact with billboard content using nontraditional techniques.

The campaign has been focused on consumers in various parts of Australia.

It was launched by oOh! Media and created mobile commerce connected billboards at the domestic airports located in Melbourne, Sydney, and Brisbane. They allow smartphone carrying travelers to be able to interact with content that is presented to them on digital billboards. They can then pay to download content onto their android smartphones using the free Wi-Fi within the airport, provided by oOh!

The mobile commerce purchase can be activated using either a QR code scan or an NFC tag tap.

Once the mobile commerce transaction is complete, the desired content appears on the screen of the Android based device that was used to buy it. For instance, shoppers may spot a book that they would like to read while viewing one of the Google Play billboard ads in the airport while they are waiting for their flight. They can simply scan a QR code to head directly to the download screen for that digital product and it will be sent immediately to their device.

According to the Google Account communications planning director, Jenn Brown, PhD, “We wanted the campaign to be rewarding, interactive and truly mobile. We wanted this to be at a moment where consumption of entertainment content was top of mind and the airport environment delivered on all of these elements.”

Brown went on to say that the mobile commerce campaign has already managed to bring about more than 2000 interactions, which is considerably greater than any of the “trial” NFC campaign and oOh! campaign engagement metrics that have been achieved worldwide.

The group director of oOh! business strategy, Warwick Denby, explained that this is a first, worldwide, and that it is a prime example of how mobile commerce and billboard displays are very compatible with one another. It also illustrates, said Denby, how smartphones are able to “drive engagement and enable consumers to connect and transact with the brand online – immediately.”

The three leading wireless firms in the country will be launching the new system in the new year.

The three largest mobile phone companies in Hungary have announced that they are working together to be able to launch a payments system in 2014 that will be based on NFC technology.

The purpose of this alliance is to help to move the country upward toward the trends in global communication.

At the moment, the sector is fighting to manage the struggles that remain from the economic downturn as well as from certain sector-based taxes from the Hungarian government that have been applied to telecommunications companies in the effort to better the finances of the nation.

NFC technology will be central to this new mobile payments system that allows transactions at checkouts.

The mobile payment technique through NFC technology allows consumers to use their compatible smartphones at shopping checkouts in order to pay for their purchases. All that they need to do is wave their enabled devices close to a reader, or tap the device against the reader. This reduces the time that is needed to make a purchase, improving convenience for consumers and allowing stores to shorten the checkout process.

The NFC technology based payments system will also be used to replace the electronic smartcard ticket system that is already in place in some of the Hungarian transport systems. It is expected to eliminate the systems that are comparable to the Oyster card in London. This same technology is being used by certain security companies to function as identification that will provide employees access to buildings in the same way that they previously would have used electronic scan cards.

The Hungarian firms are aiming to create mobile payments applications that will work with NFC technology capable devices so that smartphones can be used as virtual wallets, containing all of the debit, credit, and loyalty card information that they wish to hold in one place. This suggests that the digital form of the wallet could one day result in a complete replacement of physical wallets and plastic cards, as well as cash transactions.