Tag: mobile trends

MDM (mobile device management) is a tool used to manage, monitor, and track personal devices used in the workplace. It allows the distribution of applications, data, and configuration settings for devices such as tablets, smartphones, cell phones, and other mobile computing devices (such as phablets). MDM solutions provide a high level of security to both company-owned and employee-owned devices across the enterprise. Network operators use MDM solutions to manage different devices with different OS that work on the same network. They allow IT professionals to oversee mobile devices and desktop computers as well as to administer synchronization.

Global Mobile Device Management (MDM) market to grow at a CAGR of 25.40% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global MDM market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the following:

Software licenses
Technical support
Maintenance cost

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The report also considers the revenue generated from the following deployment models:

On-premises
Cloud

The report segments the market according to the following product types:

Software
Services

The report segments the market according to the following end-users:

Communication
Financial services
Healthcare
Manufacturing

The report, Global MDM Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key Regions

APAC
Europe
Latin America
MEA
North America

Key Vendors

Citrix Systems
Good Technology
MobileIron
VMware (AirWatch)

Other Prominent Vendors

FeedHenry
Kaseya International
Microsoft
SAP
Sophos
SOTI
Symantec
Zenprise

Market Driver

Increased adoption of BYOD deployment policy
For a full, detailed list, view our report

Market Challenge

Data security concerns and loss of cell phones
For a full, detailed list, view our report

Market Trend

Development of CRM mobile applications for MDM market
For a full, detailed list, view our report

Key Questions Answered in this Report

What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

The global earnings from smartphone based ads is increasing at a very rapid rate.

A recent report has indicated that the global revenue from mobile advertising, last year, increased by a tremendous 64.8 percent, which is a direct reflection of other trends relating to smartphones.

The region in which the fastest revenue growth was experienced was in North America, at 76.8 percent.

That said, mobile advertising appeared to experience a rapid growth rate worldwide. Other regions all experienced increases in revenues that were more than 50 percent. The form of mobile marketing that saw the highest rate of growth in terms of its revenues was mobile display ads. That category increased its revenues by 88.1 percent, year over year. It managed to surpass mobile search as the dominant category in the smartphone based advertising segment. This data was reported by the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), as well as IAB Europe, and HIS Technology.

The report found that global mobile advertising revenues reached the $31.9 billion mark, last year.

That revenue represents an increase of 65 percent. Of that, North America made up 44.9 percent of the revenues.

When looking at the individual categories of mobile ads, mobile search lost its first place status to mobile display, which is now the biggest segment. Mobile display saw a growth rate of more than 88 percent.

According to the senior vice president of IAB, Anna Bager, who is also the general manager for the IAB Mobile Marketing Center and Digital Video Centers of Excellence, “Mobile devices are at the center of consumers’ lives across the globe and these numbers reflect brands’ increasing recognition that this medium holds great power. Now is the time for the industry to coalesce on standards and guidelines to build even more momentum for mobile marketing around the world.”

It is more than clear that mobile advertising is growing at an exceptional rate, as marketers, brands, and businesses alike begin to discover that the time in which this category can be considered a luxury or a novelty has passed. Mobile-geddon has shown that there is no way to continue to deny that advertising over smartphones and tablets has become a vital part of marketing.