BWild |
December 30, 2013
Kiip releases information on growing mobile revenues
Kiip, a mobile marketing firm, has released information concerning the top mobile commerce brands. The data from Kiip highlights which brands have found the most success in mobile commerce in 2013. Retailers have taken a strong interest in the mobile sector due to the rapidity at which smartphone and tablet ownership is going. Consumers have been showing favor for mobile shopping because of its convenience and the deals that many retailers have been offering specifically to mobile consumers.
Specialty retailers find major success in mobile space
According to the information compiled by Kiip, the retailers leading mobile commerce are JackThreads, Rue La La, Groupon, and Fab. These retailers have a significant lead over other brands when it comes to mobile revenue generation. Notably, both Amazon and eBay have seen relatively little mobile growth when compared to other retailers despite how much effort they have put into mobile commerce. Smaller, more specialized retailers seem to have been able to engage consumers more effectively with their mobile initiatives.
Mobile traffic is on the rise
Kiip notes that mobile traffic to retail sites has grown by an average of 39% over what it had been in 2012. Consumers are flocking to mobile retail sites in order to shop, especially during the holiday season. Retailers have been reporting a significant increase in mobile sales during the 2013 holiday shopping season as they find success with their mobile engagement initiatives.
Mobile marketing is gaining prominence
As mobile commerce grows, mobile marketing is quickly becoming more important for businesses. Retailers that have not invested in mobile marketing have been unable to effectively engage consumers on smartphones and tablets. This has limited their appeal to those interested in mobile commerce. Mobile-centric consumers are more likely to engage in mobile marketing initiatives than traditional marketing due to the more interactive nature of the former.
Study highlights the continued growth of mobile commerce
Affiliate Window, a leading performance marketing network and analysis firm, has released its latest study concerning the state of mobile commerce. According to Affiliate Window, mobile commerce continues to see strong growth across several sectors, especially in regards to retail. Consumers are becoming more comfortable with purchasing products using little more than a mobile device. The study indicates that mobile sales are seeing some turbulence, but more consumers are using their mobile devices to shop online.
Consumers becoming more apt to purchase and shop with their mobile devices
According to the study, 14% of all sales made in the retail sector came from mobile devices, approximately 5% of which came from smartphones. Mobile traffic is on the rise as more consumers begin to favor shopping with their mobile devices rather than visit physical stores. Even those that do visit physical stores are beginning to use their mobile devices more frequently to search for products online. Approximately 12% of online traffic came from smartphones.
Mobile traffic is on the rise
In March of this year, Affiliate Window recorded its one millionth mobile sale this year. Last year, the firm did not reach this milestone until August. The firm notes that mobile traffic has increased by 3 times over what it had been in March 2012, showing that consumers are becoming more comfortable with the prospects of mobile shopping. The firm recorded the highest mobile traffic volume it has ever seen in March of this year, much of which came from consumers using iOS devices.
Security concerns begin to waver
Consumers are becoming more comfortable with the concept of mobile commerce, especially where it involves shopping for products they are interested in. Mobile commerce is being considered a more convenient option for consumers, since many people already have access to smartphones and tablets. Consumers appear to be putting their concerns with mobile commerce security aside, favoring the convenience that mobile commerce services offer over the potential threat of having their financial information stolen by malicious parties.
