Tag: mobile technology

This market is rapidly becoming very popular and adoption is increasing quite swiftly.

Data that has recently been released by YouGov has shown that in Great Britain, there is a rapid adoption of personal tech among consumers, and these gadgets include wearable technology.

One in ten people, says the data, will be using wearables as this category of the market takes off.

At the moment, YouGov reports that six percent of the population of Great Britain owns some kind of wearable technology device. This represents approximately 2.8 million people. The types of devices that fall within this category include activity trackers, fitness bands, and smartwatches. That said, while the numbers are already strikingly high when considering that this category is still practically within its infancy, the firm expects that those figures will double to 13 percent of the population, or 6.1 million people, before the close of next year.

The next spike in wearable technology adoption is expected when the Apple Watch goes up for sale.

Apple’s entry into the wearables market is predicted to be a considerable driver for adoption rates, though the size of the impact won’t be seen until it actually happens at the start of next year. Ahead of that time, it will be the holiday shopping season that will make the biggest contribution to the figures.

The figures from a survey conducted by YouGov show that by the end of this year, one in ten people, which means about 4.7 million individuals, will own some form of wearable technology device.

The challenge that developers and manufacturers will now be facing will be in attempting to encourage those who own the wearables to actually continue to using them. At the moment, the majority of the gadgets that have already been purchased are focused on fitness. However, 37 percent of the people who were surveyed said that they have it just so that they will be able to keep up with the latest in technology.

While this may look good in sales figures, it also shows that companies still have a certain distance to travel before wearable technology will have been worked into the typical lifestyle of the majority of consumers.

The results of a recent study have shown that the texting language that is used is different between the sexes.

Adolescence is a time in which self expression can feel as though it is quite challenging and complicated, and with the added number of channels that are now available for communication – from in-person to phone, video calling, emailing, social media posts, and texting, among others – online and mobile technology appear to be revealing trends in the way that teens talk.

Texting has become an especially important channel for social communication among teenagers.

This seemingly basic form of communication gives teens the opportunity to talk to others – including people from the opposite sex – without being watched over by peer groups or their parents, in the majority of circumstances. Now, research published in the Journal of Children and Media has looked into the way that this mobile technology is used, and the trends in language and how they differ between the sexes and in overall gender identity when using text.

This mobile technology based study was conducted across four different American cities within nine focus groups.

Each focus group contained participants between 12 and 18 years of age. The mobile technology investigation was designed to provide a broad understanding of the way that teens communicate over smartphones. They looked into a number of different kinds of social interaction, and what they found notable was that even over mobile devices, the historical language use differences between males and females appeared to be maintained in the texting styles used by the boys and girls who participated.

While the boys in the study viewed their mobile devices as a kind of status symbol for the performance of a certain function, girls were more interested in chatting and socializing. The boy side of a conversation was fast and direct, with a specific purpose in mind, and then it was over, for example, making arrangements to meet. One of the boys implied that long text conversations were exclusively for girls. Another called the tests that girls send “just BS”.

The girls, on the other hand, liked to socialize and converse over text, and used smiley faces and emoticons to enhance their words. They viewed texting over mobile technology as another way of building and maintaining their friendships. What was interesting was that when boys were texting girls, the guys admitted to “playing the game,” that is, using longer and emotive texts to avoid misrepresenting themselves which could lead to hurt feelings.