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Google getting aggressive in the realm of mobile commerce

Denny | February 26, 2013

Google takes ambitious steps to secure position in mobile commerce arena

For the past year, Google has been showing strong interest in mobile commerce and online retail. The company’s Google Wallet has been somewhat well received by consumers around the world, many of whom praise the product’s ability to make purchasing products more convenient. Google has seen significant growth in the mobile commerce and retail arenas, which has lead to confrontation with companies that have long held dominance in these industries, such as Amazon.

Channel Intelligence platform could be a major boon for Google

In a move to make itself more competitive with Amazon, Google has announced the acquisition of Channel Intelligence, a data management platform for retailer inventory. Channel Intelligence could give Google the tools it needs to make major progress in the realm of e-commerce. The platform holds a vast amount of information concerning retail advertisers. Using the platform, Google will be able to access detailed retailer pricing and inventory data, as well as data on how retailers convert shoppers into dedicated customers. The platform is expected to give Google better pricing power over its own advertisements.

Platform to help Google provide better services to retailers

The Channel Intelligence platform will help Google offer better options to retailers concerning advertising through its widely used search engine. This will allow the company to establish a more dominant foothold in the world of online shopping and likely set it to directly compete with Amazon. Consumers have already proven that they rely heavily on online search to make their shopping more efficient, but more of these consumers are using mobile devices to shop and research products. Amazon already has a significant lead over Google in regards to catering to mobile consumers.

Mobile commerce demand growing among consumers

Mobile commerce continues to be a strong focus for Google and other companies interested in the retail industry. The demand for mobile commerce services among consumers has reached the point where it can no longer be ignored by retailers, thus these companies are making a push to accommodate the needs and interests of these consumers more adequately. Google has seen a major opportunity for growth in providing these retailers with tools that could make them more effective in the field of mobile commerce.

Augmented reality revolutionized by Metaio

BWild | February 25, 2013

Metaio makes a breakthrough in augmented reality

Metaio, a pioneer of augmented reality technology, has long held a focus on software for mobile devices. The company specializes in augmented reality and has produced many of the world’s most acclaimed AR applications, with an emphasis on showing off the capabilities of the technology. Metaio is now looking to expand into the realm of hardware as it works to ensure that mobile devices can live up to the demands of augmented reality.

AR Engine to expand the capabilities of interactive technology

Metaio has partnered with ST-Ericsson to develop a new hardware chipset called AR Engine. This is the first time Metaio has developed hardware for the purpose of augmented reality and the company believes that it will help expand the capabilities of the technology significantly. The AR Engine is designed to be implemented into a new generation of smartphones and tablets and the entirety of its processing power will be devoted to augmented reality. This means significant improvements in the speed and performance of the technology.

Large-scale augmented reality experiences possible through new chipset

The chipsets exclusive focus on augmented reality will make AR applications run more smoothly on mobile devices. It will also boost performance, allowing for large-scale augmented reality experience, which Metaio suggests could encompass an entire city. The AR Engine also includes improvements to power consumption for particular mobile devices, allowing for “all day” augmented reality capabilities. Metaio CTO Peter Meier suggests that the AR Engine will do for the technology what the GPU did for the game industry several years ago.

AR Engine help realize Augmented City concept

In 2011, Metaio introduced the concept of the Augmented City, the idea of an environment that is completely powered by augmented reality. The firm demonstrated this concept at conferences all over the world, showing how augmented reality could be used as more than just entertainment and navigation. With the AR Engine, Metaio believes that it could move one step closer to making the Augmented City concept a reality.