Tag: mobile technology

Augmented reality initiative to be launched by CrowdOptic

| April 9, 2013

Augmented RealityCrowdOptic gears up for new augmented reality initiative

CrowdOptic, a developer of crowd-powered mobile applications that are often used at live events, has announced its partnership with the Location Based Marketing Association (LBMA). Through this partnership, the two parties will work to develop and deploy new services designed to be used at live events. These services will take advantage of “focus-aware” mobile technology, which is to say that the mobile applications being developed by these two parties will make use of augmented reality.

Marketers becoming more interested in interactive technologies

The LBMA has long existed to foster the research of engaging and interactive technologies and how these technologies can be used in terms of marketing. As the organization’s name suggests, location-based technologies often receive significant attention, but augmented reality has been growing more popular recently. The LBMA boasts of a large network of marketing affiliates, all of which are eager to engage consumers in a new and more dynamic way. As such, these affiliates are becoming more interested in the capabilities of augmented reality, largely because the technology presents a new approach to the matter of engagement.

CrowdOptic seeks to introduce focus awareness to mobile space

CrowdOptic has plans to launch its latest initiative in a series of phases, which will take place at several major entertainment events that will be held throughout the summer. The initiative is meant to draw focus to focus awareness, a concept developed by CrowdOptic that refers to the usage of location-based technology and augmented reality. The company suggests that focus awareness opens the doors for a new generation of mobile applications that can allow users to access dynamic digital content while also connecting with other people at the events they attend.

Mobile marketing may thrive through augmented reality

In mobile marketing, augmented reality is quickly generating a great deal of hype. The technology has garnered acclaim for its ability to present digital content in a way that consumers have never seen before. Consumers can also interact with this digital content, making marketing campaigns more dynamic and enjoyable for the consumer.

Mobile payments find new advocates in Germany

| April 7, 2013

Mobile Payments Germany PartnershipDeutsche Telekom finds new partners to expand mobile payments throughout Europe

Deutsche Telekom, one of the largest telecommunications companies in Europe, has found two new vendors to support its deployment of NFC-based mobile commerce systems. These vendors are B+S Card Services and Intercard. Together, the vendors form a network through which NFC-based mobile payments can be made more available to consumers. In Europe, the demand for comprehensive mobile commerce services is increasing rapidly, pressuring Deutsche Telekom to reach out for partners in its continued efforts to make mobile payments more common.

NFC-based mobile payments to be major focus

The telecommunications company has been an advocate of mobile payments for some time, favoring solutions that make use of NFC technology. This technology is responsible for facilitating mobile payments as it allows for digital information to be transmitted over short distanced. Indeed, NFC is one of the pillars of the mobile commerce world, helping it take form and expanding its acceptance throughout the world. Deutsche Telekom has been developing several NFC-based mobile commerce platforms in order to meet the growing needs of consumers.

Infrastructure to be expanded in Germany

The vendors will help bolster the infrastructure required to process mobile payments at point-of-sale terminals and vending machines. These efforts will be primarily focused on the German market initially. Expansion of this infrastructure is likely to happen within the next few years, as mobile commerce becomes more common in several industries. These efforts are just a portion of the overall plan of Deutsche Telekom, which has been branching into several fields of mobile commerce to find ways to promote mobile payments among consumers.

NFC may be becoming less popular in mobile commerce

NFC technology has been the subject of criticism for some time, mostly due to its lackluster security features. Some companies claim that NFC is just not capable of providing the security necessary to make mobile commerce common among consumers. Along with the current lack of NFC-enabled mobile devices, the technology is quickly becoming a less prominent focus on the mobile commerce field.