Samsung has some ambitious plans for the future
This year has been a very powerful year for the mobile sector, but 2013 may be even more so, at least that is what Samsung is predicting. The mobile technology giant has big plans for 2013, many of which have yet to be unveiled. Over the past year, Samsung has made significant strides in establishing its dominance in the mobile space, especially with the recent launch of the Galaxy S III. In 2013, Samsung will be working to distance itself from what it considers to be its most significant competitor: Apple.
Samsung rivalry with Apple expected to heat up in 2013
Samsung and Apple have been entrenched in a volatile rivalry that has spanned years. Earlier this year, the two companies finalized a lawsuit, the results of which took both Samsung and Apple down a peg in the eyes of consumers and investors. Samsung has managed to fortify itself against Apple in recent months, and part of this involves increasing its production of mobile devices. In 2013, Samsung will ramp up production by 20%, with plans to ship at least 510 million new mobile devices over the next year.
Company plans to ship at least 390 million smart phones
Approximately 390 of these mobile devices are expected to be smart phones. A portion of these will be equipped with NFC technology, which is also included in the Galaxy S III. This technology has been well received by consumers because of its ability to facilitate wireless data sharing. The technology is also widely used in the mobile commerce space, where it can make payments from a mobile device possible.
Apple will not be going down without a fight
Samsung predicts that the demand for smart phones may diminish over the next 12 months as the market becomes over-saturated. Despite this potential problem, the company has plans to continue developing and shipping devices that are meant to provide consumers with a viable alternative to Apple products. Apple itself has very ambitious plans for 2013 and the two companies are expected to continue butting heads as they vie for dominance in the mobile space.
Accidental ad clicks seen throughout mobile marketing
Mobile marketing has become a very important aspect of the business world. With smart phone penetration so high among consumers, companies interested in reaching out to a broad audience must find ways to engage mobile consumers. Thus, mobile marketing initiatives are quickly being formulated by companies that realize the potential benefits of appealing to mobile consumers. Google is one of these companies, but the technology giant has been seeing complaints regarding in-application advertisements that could be causing consumers some problems.
In-app ads are common in the mobile space
In-app advertisements are a common way for app developers to generate revenue, especially those that specialize in developing free applications. Developers often sell empty space in applications to advertisers. Most of these ads are designed to be somewhat discreet, or at least out of the way of an application’s primary content. Google suggests, however, that a growing number of people are accidentally clicking these advertisements. While unintentional clicking may be a small problem for some people, mobile advertisements, especially those found in applications, often collect information from a mobile device upon consumer engagement.
Google takes steps to cut down on misclicks
Google is taking steps to curb accidental clicking in mobile marketing through the introduction of a new service for all Android smart phones. This service is meant to confirm all clicks that are made on in-app advertisements. With the new service, when a consumer click on an advertisement, their smart phone will ask if they truly want to follow the ad. If confirmed, the advertisement will play out as designed. Google does not expect that the new service will have any negative impact on mobile marketing campaigns.
New Google service may help mobile marketing
Mobile marketing is a popular way to get in touch with a new generation of consumer, but consumers are often agitated by accidental clicks. Curbing consumer frustration may actually help improve the acceptance of mobile marketing among consumers and help advertisers achieve more accurate analytic data that could help them craft better campaigns in the future.
