Tag: mobile technologies

Verizon Wireless claims to not restrict customer access to Google

| December 15, 2012

 

Google Wallet Mobile Payments Verizon Wireless IssueVerizon Wireless facing accusations of baring access to Google Wallet

Verizon Wireless has been making a name for itself in the realm of mobile commerce through the Isis platform. The company has been getting attention in the mobile commerce space for more than its participation in the Isis venture, however. Rumors have been circulating concerning the company’s restrictions concerning Google Wallet. According to these rumors, Verizon Wireless has barred all customers from accessing Google’s own mobile commerce platform. The telecommunications giant, however, suggests that this is not the case.

Company files report to the FCC

Verizon Wireless has delivered a report to the U.S. Federal Communications Commission, which regulations domestic and international communications via radio, television, wire, satellite, and cable. In its report, Verizon Wireless claims that it has not taken any steps to restrict access to Google Wallet. The allegations concernng the company’s restrictions are likely linked to a problem with Google Wallet itself, rather than any action that Verizon Wireless has made.

Problems may lie with Google Wallet itself

Earlier this year, Verizon began releasing NFC-enabled smart phones to the market. At the time these devices were released, Google Wallet was not ready to be made available on these platform. This quickly changed, however, as Google pushed for inclusion into the Verizon Wireless network, making the Wallet application compatible with the company’s latest  mobile devices. Problems began emerging as consumers found that they were unable to use Google Wallet, even though it was completely compatible with the device they purchased from Verizon Wireless.

Verizon suggests Google Wallet has yet to be approved for its security features

Verizon claims that the problem lies in the fact that Google has done little to gain approval for its mobile commerce application in terms of security. Verizon Wireless notes that Google Wallet’s security features require that it be approved by the company before it can be made widely available to customers. The company claims that Google is already well aware of this necessity, but that the technology giant has not yet sought approval for its mobile commerce platform.

Qriket aims to pay consumers to scan QR codes

| November 9, 2012

 

qr codes for moneyQriket believes money is a good incentive for scans

QR codes are showing up everywhere. After years or hype, these barcodes have come to dominate mobile marketing and have enabled businesses to stay engaged with consumers. While the codes continue to grow in popularity, they are still in danger of being replaced by new, more dynamic technologies, like NFC and augmented reality. One way to ensure that QR codes remain on top, in terms of mobile marketing, is to provide consumers with an incentive to scan them. Qriket believes that money is the best incentive in this endeavor.

App turns scanning QR codes into money-making game

Qriket is a relatively new startup that has an intense focus on QR codes and offering rewards to consumers. The company, which produced a mobile application by the same name, has a lot of faith in QR codes, believing them to be powerful marketing tools. The application incarnation of Qriket is billed as a mobile game that is able to close the gap between the physical and digital worlds and will provide users with a chance to win real money each time they use the application to scan a QR code.

QR code traction could be boosted with powerful inventive

The money doesn’t come from Qriket itself. Rather, these funds come from companies that are interested in using QR codes as a marketing device. Consumers have a chance to win a percentage of the funds that these companies pay to have their codes available through the application. The concept is simple, and that simplicity has translated into steadily growing popularity. Qriket has found a way to ensure that consumers scan the QR codes they encounter in the real world, thereby also ensuring their participation in the marketing campaigns coming from companies using these codes.

Consumers still concerned over the safety and viability of QR codes

Though QR codes ate popular amongst advertisers, this is not always the case with consumers. Some have complained that the codes are simply not engaging enough, while others have their own concerns regarding mobile security. Qriket may be able to placate these concerns and help QR codes gain the traction they need amongst mobile consumers.