Tag: mobile tech

Survey highlights the changing behavior of consumers that have become dependent on mobile technology

Deloitte, a leading professional services firm, has released a new survey highlighting mobile consumer behavior. The survey suggests that people in the United States are becoming increasingly obsessed with their mobile devices. Approximately 90% of consumers check their devices within the first hour of being awake and 23% look at their devices up to 50 times throughout the day. This growing dependence on mobile technology is spurring the evolution of commerce, making it more mobile-centric.

Growing awareness of mobile technology is making consumers more comfortable with shopping on their smartphones and tablets

The survey shows that people are becoming more informed about the price of mobile devices and data services offered by major carriers. As such, they are finding better deals and becoming more resistant to marketing campaigns that highlight unattractive service deals. Growing comfort with mobile devices is leading consumers to dabble in mobile commerce and payments. More people are shopping online from their mobile devices, opting to use their smartphones and tablets to purchase products from retailers.

In-store mobile payment support is lacking among retailers, despite strong interest in mobile commerce and mobile shopping

While consumers are showing interest in using their mobile devices to shop online, the survey shows that in-store mobile payment support is currently lacking. Many retailers are willing to support mobile shopping online, but will not do so in their physical stores. Introducing mobile payment system to physical stores can be a costly venture and some retailers are not yet convinced that mobile commerce is a worthwhile investment.

NFC technology continues to play a major role in the mobile commerce market and NFC-enabled devices are becoming more common

The survey shows that 31% of consumers with NFC-enabled mobile devices have used their device to make a payment in the past month. NFC technology currently makes up much of the backbone upon which mobile commerce is based. NFC-enabled devices have become quite common in the United States and have helped consumers become more involved in the mobile commerce space.

The chipmaker giant will be spending this massive amount over the next year to boost its hardware offerings.

Intel has already been making some important moves into the world of mobile technology, some of which have been making some rather important headlines, such as in the case of the wearables that it will be powering once they are released.

However, among its most recent mobile tech headlines has been the billions in investments it now plans to make.

The goal of the $1.6 billion in total investments will be to improve their position in mobile technology hardware development, with a particular focus on tablets and smartphones. ARM has already been taking in considerable successes within the mobile tech sphere, as the United States and the rest of the world find themselves being swamped with a nearly endless range of new products. Although Intel may not have been one of the companies that was first to move into this environment, it is hoping that by making a sizeable enough investment into the hardware in this category, it will be able to become a true competitor in this area.

Intel has also made efforts toward diversification within its new place in the mobile technology marketplace.

It has created a range of new relationships with Chinese businesses in order to be able to manufacture its new CPUs for mobile devices. The $1.6 billion that Intel plans to invest in smartphones, tablets, and other mobile gadgets will be spread out over the next decade and a half in order to create a new China based manufacturing facility that is going to focus on the production of mobile computer chips.

Intel is also hopeful that this facility will also be usable by other third party organizations, such as Apple. Principal analyst at Mercury Research, Dean McCarron, explained that “It makes sense because Intel likes to make manufacturing facilities in technically sophisticated markets, which China is.” McCarron also explained that if a company such as Apple were ever to step up to Intel and explain that they would like a custom part for a mobile technology device, then it is more than clear that Intel would be willing and able to manufacture it with such a facility in place.