The strength of the market is becoming clearer for the first time since the company’s IPO.
Though Facebook received a lot of flack from the tech IPO market for damaging both it and social media marketing, this year, it is looking as though that same company may be responsible for breathing new life into the industry.
There are some stock watchers that are indicating that the fortune 
reversal of Facebook was beneficial.
A growing number are starting to see that the slump that was experienced by Facebook may have rejuvenated tech and revolutionized social media marketing. Many are starting to believe that if the company had simply waited until this year to go public, it would have had a much better outcome.
It looks as though the social media marketing and tech struggles are sliding into the past.
Facebook is now performing quite well and the strength in the tech market is helping to support any form of high profile technology stock. This strength is bringing a new world of opportunity to social media marketing, as well. According to a market researcher company founder, John Fitzgibbon, from IPOScoop, “What happened last year is ancient history,” and that “Facebook was a spectacular pop and flop. Market conditions were bad then.”
The company persisted and Facebook’s leaps forward in social media marketing allowed it to achieve a much healthier financial level that has only been supported by the improvements in the tech sector, said Fitzgibbon. He stated that “This market is stronger than people realize, with some promising IPOs,” and that “Apple’s stock drop is masking the true strength of (the tech-heavy) Nasdaq composite.”
With the successes now being maintained in social media marketing and stock growth, there have been some suggestions that there could be some other strong IPOs within the next year, from among consumer tech players, such as Dropbox, Box, Square, and Twitter. There were two business software companies – Marketo and Tableau Software – that went public on Friday, following this trend. It is believed that they will see better chances than Facebook did, when it went public in last year’s environment.
Mobile commerce becoming influence by social networking
Mobile commerce is growing more prolific around the world. It is becoming increasingly important for retailers and large brands to begin accommodating the needs of a growing consumer base that is tethered to mobile technology. As businesses begin to focus more on mobile commerce, consumers are also becoming increasingly reliant on the information they can find online, bringing more attention to the concept of social commerce. Social networks and other forms of online engagement are aiding in the continued evolution of mobile commerce by introducing more dynamic aspects to this still emerging sector.
Social commerce begins emerging among consumers
The concept behind social commerce is relatively simple: Consumers are able to find reviews for products on social networks and use this information to make informed purchase decisions. Peer reviews of products and services have long been valuable to consumers. These reviews often determine whether or not a consumer will purchase a particular product or support a particular brand. Bad reviews have, in the past, meant significant loss for a wide range of brands. As these reviews become increasingly mobile-centric, they are beginning to affect the purchasing habits of consumers.
Social media provides new platform for peer reviews
The average consumer relies heavily on social media to stay connected to friends and family as well as attain information of subjects they may be interested in. Consumers tend to share a great deal of information through social networking sites like Facebook and Twitter, and this sharing often includes information concerning the products they purchase. A recent study from Reevoo, a market research firm, shows that a growing number of consumers are accessing product reviews from their mobile devices. The report also shows a major spike in the reviews that consumers are posting from mobile devices. According to the report, reviews from mobile devices have grown by 212% since September 2011.
Social media may become intertwined with mobile commerce
Mobile commerce is becoming a more prominent part of the lives of consumers, which in turn is leading mobile commerce to become a more prominent part of social networking. Mobile commerce itself refers to much more than payments being made from a smartphone or tablet, it also encompasses mobile shopping and banking. Because of the always-connected, always-online nature of mobile commerce, social networking may soon become a major part of the way people use their mobile devices to purchase, review, and search for the products they may be interested in.
